Shazam, Apple's in-house music identification app, has been quiet on Augmented Reality front since joining Cupertino's finest last year, but a new promotion gives AR enthusiasts the opportunity to make a toast.
Last week, Shackleton Whiskey launched an enhanced reality with Shazam's app for iOS and Android.
After scanning specially marked Shackleton Gift Boxes with the Shazam App Camera, the artwork of the product comes to life where a virtual ship sails into the real world. From there, users can watch videos documenting the journey to Antartica by the brand's eponym, Sir Ernest Shackleton, by touching the ship's thumbnails.
As with most AR experiences with markers or image recognition, this is not the case You need to buy the product to try it out for yourself. A digital copy of a promotional poster for the campaign (embedded below) will suffice.
Known for its ability to identify songs According to Sound, Shazam 2017 expanded its offering to include brand-based augmented reality experiences for brands.
The Shazam app uses Zappar's AR platform as the basis for their service. Shazam marks stand for Zapapps of Zappar. In addition to the ZapWorks platform, Autodesk's 3D Studio Max has been instrumental in developing the Shackelton AR experience.
When Apple acquired Shazam last year, the announcement announced the capabilities of the App for recognizing songs, using augmented reality not mentioned.
"Apple and Shazam have a long history together." Shazam was one of the first apps available when we launched the App Store "A popular app for music fans everywhere," said Oliver Schusser, Apple Music's vice president at Apple a shared love of music and innovation, we look forward to bringing our teams together to provide users with even greater opportunities to discover, experience and enjoy music. "
While Apple, like AR, is a big proponent of AR The technology company Shazam's Zappar-based image recognition capabilities seemed superfluous as ARKit now offers the same capabilities, and according to Shazam's recent example of marketing potential in the AR, pessimists are worried that the acquisition will bring the app's AR capabilities to a standstill would reject.
And Shazam, along with Zappar, certainly has a home for wine and spiri tuosenmarken whose special flair is tailor-made for marker-based augmented reality for bottle labels. Treasury Wine Estates has introduced several wine lines with AR packaging. Some of the latest standings include Rémy Martin, Patron Tequila, The Macallan, Glenlivet, and Bombay Shappire, all of whom use this kind of AR marketing tactic that quickly becomes the standard, rather than unusual marketing experiments.