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Home / Tips and Tricks / Shutterstock Enables Customers to See Photos in Augmented Reality «Mobile AR News :: Next Reality

Shutterstock Enables Customers to See Photos in Augmented Reality «Mobile AR News :: Next Reality



Do not look now, but the mega-site Shutterstock may have the largest library of augmented reality content available.

The company recently added the "View in Room" augmented reality tool to its iOS app to enable users to preview about 250 million images on vertical surfaces using ARKit.

Images by Tommy Palladino / Next Reality

When viewing a photo, users can press the " Select Show in Room "to invoke the usual surface recognition process. Once the app is oriented, users can paste the photo into their physical environment and resize it. Users can purchase a license for the photo if they are satisfied with their appearance.

"This is another great project that was developed from its first iteration at our annual hackathon" Hack to the Future "hack into production because it could have a direct impact on customers," said Erin Essex , Senior Product Designer at Shutterstock, in a blog post.

But you may be wondering why I need to see a 2D version Photo in Augmented Reality? The functionality reflects the growing role of the company in interior design.

"Shutterstock customers are increasingly using the collection in the form of in-home, in-store, or in-office artwork, retail space, or restaurant decorations – not anymore if you imagine a new image on your wall hang your imagination, you can get a step closer to reality by simply using the app to virtually see in a room before licensing, "said Essex.

Images by Tommy Palladino / Next Reality

Preview of products in Augmented Reality is probably the most widely implemented use case among companies that have adopted the technology for consumer purposes. Customers can visit Ikea furniture, Amazon electronics and toys, BMW luxury cars and Lowe's home appliances, among others.

With the vertical recognition of surfaces in ARKit and ARCore last year, companies offering products that hold on to walls can also come into play.

Do not miss: The Future of Augmented Reality & Blockchain Technology


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