Image over North the company's showrooms to order the smartglasses. There, North employees conducted a 3D scan to determine the exact fit and orientation of the wearables head-up display. Now the app can capture this orientation information directly from the iPhone's front-facing and depth-sensing camera array.
After trying out virtual frames through an AR experience, customers can place their order for their new focals without having to leave the iPhone app (or their home).
North's Smartglasses provide information and allow users to interact with notifications and voice-activated assistants in their field of vision. The Focals Smartglasses were sold exclusively from the company's showrooms in New York and Toronto from November 2018 and shipped from January 2019.
By February 2019, however, the company had lowered its prices for focals and some eliminated jobs, and began sending a traveling showroom to the major cities and technology campuses along the Pacific Coast. In the summer, North doubled its showroom strategy while traveling, and two trailers drove through North America.
"Our flagships and pop-up showrooms were a great opportunity to get in touch with and learn from our earliest clients, but we recognize our limited footprint represents a major barrier for customers outside these locations." said Stephen Lake, CEO and co-founder of North, in a statement. "Today's announcement unlocks online access to focals, offering customers in the US and Canada smart goggles for everyday use."
North has diligently added new features to the frames, including sports updates, quizzes and voice cards, distraction-free mode , Support for Google Fit and Google Slides, Spotify controls, and sharing features, among other enhancements.
North focals are often compared to the stylish frames of Warby Parker, so it's fitting that North took a page from Warby Parker's Playbook. The eyewear manufacturer also used the TrueDepth camera to measure customers' eyewear faces and give them the ability to preview the virtual eyewear frames, order them, and try them out at home. However, North's approach, enabled by the San Francisco-based Cyborg start-up, is at a different level overall. Even with Warby Parker's approach, customers need to try on their eyewear at home before they can buy the glasses.
With a lower base price of $ 599, an added value, and a simpler transaction process, North has its dominoes in a row for breakthrough as the first mainstream Smartglasses brand. Now we have to see if there is a real consumer interest.