To further fuel speculation about the future of Snap Inc., Nick Bell, vice president of the company, leaves the company after five years.
He is just the last step in the rapid development dwindling team of senior executives at Snap. Bell has been instrumental in driving the company's journey from a pure messaging app to a targeted media platform.
"We are so grateful for Nick and everything he has built at Snap," Snap's founder and CEO Evan Spiegel told CNBC. "It was an incredible journey that started with our vision of what content might be available on the phone."
A few years ago, Snapchat was widely regarded as the next frontier for traditional media brands to increase their reach and reach, giving them the cursory attention of millennials and younger users, with some media organizations devoting entire teams to the task of excluding Snapchat content create.
For some, the Snapchat Discover feature, in particular, was seen as a potential alternative to the rigid denominations of Facebook (the company that had tried to buy Snapchat for $ 3 billion years ago) to draw eye balls and to keep.
Unfortunately, the app's ephemerality may have helped build a massive base of messaging users, but Die Dynamik has not only brought great success to media companies. It turns out that Snapchat's walled garden nature, which triggers its messaging success, actually (shock!) Restricts the virality of often brilliantly produced content – usually it remains undivided on other social media channels and is not seen , Their original content ambitions were muted. Earlier this year, Snap and Yellow launched an incubator for smaller media startups, which will provide office space at its headquarters in Venice, California, and $ 150,000 per startup capital. (Snap's credo: The emphasis is on mobile, with an emphasis on AR and interactive approaches, but the program does not require startups to focus solely on Snapchat as a platform.)
Snapchat currently has Original content from people like The Daily Mail Vice Cheddar, Wired Complex Cosmopolitan Esquire The Washington Post Seventeen and other. Overall, Snapchat reportedly paid publishers $ 100 million in advertising revenue in 2017, which explains Discover's survival despite the decreasing number of regular users on the platform.
Take some time to recharge yourself before choosing my next adventure, "Bell said in a message to his colleagues who could not explain the reasons for his sudden departure." Although I have this news today I will be leaving the role by the end of the year. I'm so proud of everything we've achieved together at Snap, and most of us proud of the team I'm leaving behind against the vision.
Bell has also been involved in new efforts by the company to develop original programs that combine traditional movie content with Augmented Reality, and newcomer Jared Grusd, Snap's chief strategy officer, is reported to join forces with other executives Take on Bell's duties.
"Today more people see more premium content on Snap than ever, and we could not be more. I look forward to the momentum of Snap Originals," Spiegel said. "We'll miss Nick, and we Wish him all the best. "
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