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Home / Tips and Tricks / Snap CEO memo confirms glasses is the first step toward AR Smartglasses «Next Reality

Snap CEO memo confirms glasses is the first step toward AR Smartglasses «Next Reality



In a leaked company memo, Snap CEO (and NR30 member) made it clear to Evan Spiegel that the company's future is not just augmented reality but also hardware that enables these AR experiences.

In other words, Snap (19659002) The memo, published by Cheddar addresses the challenges that the company faced in 2018, including the Snapchat redesign that rushed Spiegel [201509] Snap CEO memo confirms that glasses is the first step towards AR Smartglasses ” width=”480″ height=”480″ style=”max-width:532px;height:auto;”/>

Image from Spectacles / YouTube

In the memo, Spiegel emphasizes the leadership in augmented reality (as well as profitability ) as one of the key vectors with which the company will achieve its short-term goals.

"We focus on three core building blocks of Augmented Reality: Understanding the world with our Snapchat camera and offering creatives a platform to build AR experiments and invest in future hardware to overcome the smartphone "said Spiegel.

Snap certainly relied on its wall metaphor in 2018. It has introduced new AR capabilities, such as voice recognition, sound recognition and visual search, which demonstrates Snapchat's improved understanding of the world. Of course, this platform for creators is Lens Studio, which was launched late last year and continued in the course of 2018 with new features and the Lens Explorer in Snapchat for the discovery of AR creations.

And with Spectacles 2 The company has highlighted the role of the product in the transition between smartphones and smartglasses.

"Throughout computer history, large amounts of value have been generated during" platform transitions, "such as the transition from mainframe to desktop or desktop. It is important that Snap play a pivotal role in the next computerization of the world," said Spiegel.

"It's starting to capitalize on the value of our platform for devices with camera. It also means investing in Spectacle's hardware to enable our augmented reality platform." Our investment is a big bet, it is risky, but if we succeed, it will change the trajectory of Snap and Computing as a whole. "

Image from Lens Studio / YouTube

While previous reports pointed to the work of Snap on AR-enabled eyewear, Mirror's memo essentially confirms the company's plans to launch AR-enabled eyewear in the future. However, it remains to be seen if this means Spectacles 3) be the company's first smart glass offer or just another iteration on the way to AR wearables.

With the Magic Leap One on the market, the second generation of Microsoft's HoloLens on the way and reports on upcoming smartglasses and / or AR headsets from Apple, Google and Facebook, the race is among the giants of the tech industry to the Deliver on the promise of consumer-oriented augmented reality wearables.


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