Last year, Snap CEO Evan Spiegel and his company faced erosion of the user base that cratered the stock price. This year, the company reversed the course due to Snapchat's AR camera effects. That's why Spiegel tops the NR30, our annual list of leading companies in the AR industry.
AR's senior representative last year was Apple CEO Tim Cook, whose company happened to host its most recent major product event this week. While Apple's annual iPhone event is usually shaped by fanfare, the iterative enhancements to the smartphone palette gave little cause for celebration. However, there has been an innovation in the iPhone Pro models that enhances the device's augmented reality capabilities.
In the meantime, Daqri, once a leader in corporate AR, seems to have stopped operating.
] Finally, Google, which also uses one of its AR leaders for the NR30, has released a new version of its ARCore toolkit that adds some crucial cross-platform capabilities to mobile AR apps.
Snaps Mirror Heads of the NR30 Class 201
9  If we were to assign a theme for the 2019 edition of Next Reality 30 (NR30), it might look like this: "What have you done for me lately? " Industry from the 2018 edition remain the same, but their positions have changed. The persons who have risen in rank, have shown significant success, such. B. platform growth and new products. Those who have fallen are still very relevant, but their performance stagnates compared to their performance in 2018.
Nineteen members of the 2018 edition fell from the list in 2019. In some cases, their businesses gave up. In other cases, they left their companies or the industry as a whole. Some of the 2018 members who left AR were replaced by peers as their companies continued to flourish. Others were surpassed by individuals whose contributions were simply stronger in the last year.
Continue reading to learn more about the top executives of the AR industry for 2019, as well as the emerging AR founders a look at the year 2020 …
REALITY BITES: Speaking of Snap's newly analyzed download data should alleviate the concern that Snaps of rising stock value may be due solely to Snapchat's viral camera effects. Meanwhile, on September 18, Spiegel will be among the participants in Goldman Sachs' 28th Annual Communacopia Conference in New York.
Apple continues to develop the AR capabilities of the iPhone 11 Pro with a new U1 chip
Despite hints hidden in the internal iOS 13 code, Apple has not introduced its long-rumored smartglasses at its annual iPhone launch event on Tuesday.
But the company continued to move towards AR wearables. Continue reading to learn more …
REALITY BITES: Apple and Google, two of AR's main competitors, led a security-war last week. After Google researchers discovered a vulnerability in iOS, Apple struck back and accused Google of " scare the fear". But Google does not turn the other cheek in this case and defends the work of its researchers.
Daqri is reportedly going out of business.
While the tech industry is hot on the hunt for popular smart glasses for consumers, another one is early The manufacturer of enterprise-grade AR hardware has apparently come to an end.
Following the fate of ODG and Meta Company, augmented reality hardware maker Daqri seems to be off the piste and shut down.
Continue reading for more information Daqri's downward spiral and why the end of the business does not necessarily mean that even his technology is gone …
REALITY BITES: Facebook argues That this can affect the user experience in the latest versions of iOS and Android, which restrict site access to the app. Is this a preview of the type of user training AR cloud providers will face, considering that location data is critical to their technologies?
Google updates ARCore with cross-platform capabilities
With Android 10 on the streets (below) At least for mobile devices that receive rapid updates) and the release of iOS 13, which expires on September 19, Google released an update Thursday for ARCore, which adds some fantastic new benefits to its cross-platform capabilities.
Cloud Anchor's augmented reality multi-user API. Google has integrated persistent content support that allows users to "store" AR content in real locations so others can discover and interact with it.
Next Reality reviews every Friday the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column contains funding announcements, mergers and acquisitions, market research and the like. Check out previous issues of Market Reality for more news that you may have missed.