Snapchat has lived on mobile devices throughout its existence, but on its way to leading the augmented reality industry, the company now brings these mobile AR experiences to desktops.
Snap Snap Camera launched on Friday. an application for both PC and Mac that gives users access to thousands of AR face effects through their webcam
Snap Camera & # 39; s library of lenses contain effects created by both internal teams and users of Lens Studio. This gives Snap Camera users more variety than limited selection on Snapchat's mobile carousel (although the Lens Explorer feature offers a variety of effects from the Lens Studio community).
It will be activated once Snap Snap Camera has been integrated into the computer's webcam Users can apply AR lenses to Skype videos and Google Hangouts to YouTube videos and video chats. Snap also includes a twitch plugin that lets players improve their Fortnite streams.
The launch of the desktop app comes at a time when Snap has reported consecutive quarters of daily average user crashes. In anticipation of the company's revenue in the third quarter of 2018, Snap CEO Evan Spiegel returned the losses to Android users as Snapchat's Android app continues.
Snap Camera appeals to a specific cross section of users who depend more on their desktop computers when it comes to video creation or video Communication works. But does it make up for the loss of Android users in a world where the mobile device displaces desktop computing?
Nonetheless, the move brings Snap to the AR area, where Apple, Google, and Facebook are currently not serving their respective platforms.
The could be a guide … if others follow the example. Given that the future of AR points to wearables, this desktop game is likely to be a less traveled AR path.