While the 49th Gay Pride Parade and the Festival take place on the Santa Monica Boulevard and West Hollywood Park, night owls may venture northeast into the TCL Chinese Theater on Hollywood Boulevard to celebrate Snapchat.
On Thursday, Snapchat launched a Landmark AR lens designed by Los Angeles-based creator Sallia Goldstein, which adorns the iconic theater with Pride decorations for the occasion.
The Capitol Building in Washington, DC will be hosting this weekend for the Capital Pride Activities Exhibit Pride Landmark Lens Objective An AR platform such as the Flatiron Building in New York City will also have its own Pride experience.
Snapchat brought the Landmarker AR feature to Lens Studio in April as part of a flurry of AR announcements at its first Snap Partner summit ,
Snaps engineers have crowdsored sources of images of famous sites submitted through Our Stories to create the envelopes of the 3D model.
"Through this process, we have gained the ability to pinpoint the sights and understand their geometry, allowing amazing AR experiences that interact with the building itself. We then stored those models in Lens Studio so that everyone could AR for the Eiffel Tower or Buckingham Palace, "said Qi Pan, Computer Vision Engineer at Snap, in a video explaining the technology Mobile AR toolkits from Apple and Google that developers use to develop their own AR camera Publish apps. Snapchat continues to innovate and bring new ways for users to bring AR magic to the world around them.