To raise awareness about the impact of emissions on the environment, Snap has teamed up with the United Nations Environment Program to use augmented reality to show how much sea level will rise over the next 80 years.
Earth Day is located in its entirety. Snapchat has an interactive lens (created by Lens Studio) that fills the camera with animated water. With a slider on the left side of the screen, users can set the year from 2019 to 2100, with global sea levels rising together.
Clicking the More button "Users will be redirected to the website of the UN Environment Program" Climate Change ".
According to a Snap spokesman The AR experience is based on data from the International Panel on Climate Change (IPCC), which predicts that the oceans will rise between 10 and 30 inches by 2100. The IPCC report also uses NASA data, which estimates an increase of 26 inches based on current trends.
However, it's not all Falling destiny of Snapchat. The carousel also includes a few more positive camera effects for Earth Day, one for selfies and one for the rear camera.
The intoxicating content deviates a bit from the usual substantive content AR content. In fact, it is more reminiscent of recent examples of AR journalism.
The UN-Lens would go well with AR experiences, such as the Investigation Report on Chemical Warfare in Syria The New York Times Exposé on Corruption in Chicago USA Today or the special edition of the magazine [19459014Timeedited by Bill Gates as a guest editor and focused on humanitarian issues, could open another Snapchat advertising opportunity a year before a crucial 2020 election cycle in the US. On the other hand, Snap may not want to be involved in the same filth that Facebook and Google faced after the 2016 election.