At present, augmented reality is a mobile world to the consumer, and Snapchat is making money through advertising partnerships.
The future, however, is wearables, and this future is approaching. While Magic Leap will be hosting the launch of Magic Leap One later this year, next year Microsoft will test its next-generation HoloLens.
Candy Crush, Bud Light and Dunkin Donuts Press Play with Snapchat AR Game Ads
Less than two months after launching its augmented reality platform for casual gaming and shared experience, Snapchat is poised to make Snapables available to advertisers ,
The first sponsored Snapables will be available to users in Snapchat on Thursday. Candy Crush Maker King is one of the first brands to offer future-oriented AR games, according to a Snapchat spokesperson. Bud Light (who was also one of the first brands to buy a sponsored World Lens) and Dunkin Donuts have also signed up as launch partners.
Snapchat has also made its AR lenses easier to buy for brands by exposing
Read on to learn more about how AR fits into Snapchat's monetization strategy …
Magic Leap takes flight with Air New Zealand
On Thursday, Air New Zealand announced a strategic partnership with Magic Leap, with which the airline developed immersive content presents the country as a holiday destination. Under the title "Fantastic Journey in New Zealand", the experience, like the Magic Leap One itself, will hit the market later this year.
The airline also reveals that this experience is a product of the London studio Framestore. Just last week, Framestore revealed that it has secretly been working on content for Magic Leap over the past few years.
Continue reading How Air New Zealand Covers the Current Priorities of Magic Leap …
Microsoft Prepares for HoloLens 2.0 for 2019  With all the talk about the upcoming release of the Magic Leap One, some have forgotten a very important, competing release on the near horizon: HoloLens 2.0. Well, now we have new information that tells us when (in about) the device will be released, as well as a few other exciting tidbits.
Codename Sydney within Microsoft, the device will be cheaper than the original (which costs $ 3,000), lighter and more comfortable to wear, according to a new report by Thurrott.
REALITY BITES: Not everything in the Augmented reality world is gold. Blippar has reportedly lost more than $ 45 million and will need more resources to stay in business.
Every Friday Next Reality gives an overview of the latest headlines in the financial world of Augmented and Mixed Reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis and the like. In previous issues of Market Reality, you'll find more news that you may have missed.