Venom, the latest in a long list of comic characters outriding her own, is known to comic fans for his slogan "We Are Venom."
Now, even about Augmented Reality, Venom may be
Sony Pictures, in conjunction with the release of the film Venom has released new AR experiences on Snapchat and Facebook that allow fans to join to turn into the anti-hero.
On Snapchat, the user's face and body are almost completely enveloped by the virtual venom. With a tap, the user is completely covered by the mask, similar to the transformation in the film. When users open their mouths, Venom sticks out his famous tongue. By default, the AR Lens also transforms the user's voice into the animal growl that can be heard in the trailers of the movie. However, if you tap the Voice Changer icon, the audio experience switches to an Eminem track with the original title "Venom"
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The experience will be available in the Snapchat Carousel on Friday, but you can access it today by scanning the Snapcode below or clicking on this link on your mobile device.
On Facebook, the AR experience is less involved. When users nod their heads, they are swallowed up by the alien symbiote, which becomes a virtual mask, complete with the character's characteristic wobbly tongue.
To access this experience, tap the magic wand icon in the Facebook app. Upload the available AR experiences and scroll to the Venom logo.
At this point it might be easier to name the new films from 2018 that were not promoted with Augmented Reality experiences, instead of listing them all
] For example, Universal Studios has published AR experiences on Facebook and Moviebill, the AR magazine published by Regal Cinemas, for the latest installment of the Jurassic Park franchise. For the home video release, the studio came back to Facebook for another AR experience. Oh, and the franchise also has their own location-based AR game and AR books.
With nearly three months, 2018, we can expect to see many more examples of AR going to Hollywood.