While the 2018 World Cup is taking place in Russia, football fans around the world can show their support for their favorite Augmented Reality teams and players through Snapchat and Facebook.
Snapchat for iOS and Android fans can wear virtual glasses painted with the colors of their team. Thanks to the Snapchat background segmentation, virtual footballs float behind the user.
Fox, the official television channel of the World Cup, also sponsored a Lens, that ties in with the big game between Spain and Portugal.
On the front-facing camera fans can choose their loyalty, with the users being transported to the Fisht by the background segmentation stadium in Sochi, Russia, and body recognition, which puts their team's equipment on their bodies. On the reversing camera, users can see the World Cup trophy in their own living room and then turn their place into the square, where they can throw a football into the virtual goal.
Facebook offers even more options for fans In the Messenger app for iOS and Android, they express their enthusiasm for camera effects. Users can go through various configurations of virtual face color, eye black, headbands and wigs in the colors of their team as digital bursts of fire go overhead.
Meanwhile, fans can also project Spanish football star Sergio Ramos into their world physical environment via Facebook's Camera AR feature in the iOS and Android apps
Because football is undeniably the most popular sport in the world, next month's World Cup will dominate the sport-oriented social feeds. But more importantly, the fact that fans now have so many opportunities to find their roots in augmented reality underscores how far the mainstream has already progressed.