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Home / Tips and Tricks / Snapchat gets leisure and the tech industry shows how it's mainstream AR «Next Reality

Snapchat gets leisure and the tech industry shows how it's mainstream AR «Next Reality



Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference and an exciting Magic Leap Twitch live stream, all finished before the June ideals. Now that we have the chance to digest everything, we have a real sense of where the augmented reality industry will go.

Elsewhere, the old guard at Mobile AR, Snapchat, has broken new ground in partnerships for its augmented reality

What's Next for the Augmented Reality Industry?

While many of you were surfing and lounging on a sandy beach or trying to figure out how to make up for the work of sky-high summer temperatures, Next Reality Adario Strange talked to all the companies that make Augmented Reality what it is today is.

His best opportunity came during the Augmented World Expo (AWE) conference in Silicon Valley in June. From tiny startups traveling from Asia to big players who have worked for AR for years, these companies all came together on one side to attend the largest gathering of AR experts in the world.

After collecting all the biggest heads in AR together in one place for several days of insider chatter, rumor and speculation mixed with very real products, what have we learned? A lot, actually. Continue reading to to find out where augmented reality is going, and who is the driving force …

Snapchat works with Serena Williams for AR mini-game

With the inaugural round at Wimbledon, one of four major professional tennis tournaments On Monday, Snapchat will be offering a tennis mini-game with augmented reality.

The game challenges worldwide users and their 3D Bitmoji avatars to join the digital doppelganger of superstar Serena Williams, who forms Snapchat's first celebrity partnership for an interactive 3D Bitmoji Lens

Continue reading for more about the mini-game and how it fits into Snapchat's sports marketing strategy …

Pictures by Tommy Palladino / Next Reality

REALITY BITES: Augmented Reality Continuation We want to achieve more to spread news, rather than just promoting publications. This is good news for the companies creating AR content. The latest example is from The Economist augmented reality gourmets Kabaq invited to build a Snapchat lens to accompany the story. While publications such as the New York Times create their AR content internally, other media may decide to outsource The Economist .

Every Friday, Next Reality reviews the latest headlines from the financial side of Augmented and Mixed Reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis and the like. In previous editions of Market Reality you'll find more news that you might have missed.

Cover Picture about Adario Strange / Next Reality

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