As if it were not fun enough to ride roller coasters and meet your favorite characters from childhood, Snapchat is stimulating the fun with augmented reality in the world's leading amusement parks this summer.
According to a corporate spokesman, Snapchat now offers geofenced Snapchat lenses in Disney, Universal and Six Flags / Warner Bros. Parks. The lenses that reflect the intellectual property of each parent will be available in the carousel as soon as users enter the participating parks.
At Disney Parks in Orlando, In Anaheim, Paris, Tokyo and Hong Kong visitors can wear Mickey or Minnie Mouse ears. Visitors to Universal Studios in Orlando and Hollywood can see the antics of virtual minions in their camera.
Finally in the Six Flags Parks in the US and Mexico, and on July 24 in the new Warner Bros. World Abu Dhabi, a Superman face effect and a 3D Bitmoji lens (originally commemorating its 80th anniversary will be available for thrill seekers. This is the first on-site Snapchat experience for Six Flags Parks.
"We love partnering with Disney, Universal, and Warner Bros. Augmented Reality to enable our users to engage with some of their favorite characters in a whole new context, "said Ben Schwerin, VP of Partnerships at Snap Explanation for Next Reality. "We can not wait for Snapchatter to enjoy these lenses when they visit the parks this summer."
The three companies were aggressive adopters of Augmented Reality to promote their respective entertainment features, and Snapchat has partnered with any previous AR engagements. Therefore, this latest addition to theme park technology is a natural extension of an existing marketing relationship.
When it comes to sharing memories from a theme park excursion with others, there are plenty of camera apps available to attendees. And if these latest lenses are an indication, it seems Snapchat will make sure that it will be primary platform theme park visitors to share these experiences.