Nike and Snapchat, who had already ruled triumphantly with their virally augmented reality ad with Lebron James, teamed with another basketball legend at the NBA All-Star Weekend
takes place on Saturday and Sunday, is Charlotte, North Carolina , the current home of Charlotte Hornet's owner and possibly the greatest basketball player of all time, Michael Jordan.
This weekend is the perfect setting to promote the Jordan brand from Nike via Snapchat.
But just another AR lens accessed via a snapcode is not appropriate for this event. Instead, Snapchat hosts a Lens Studio workshop at the Mint Museum Uptown for members of the NikePlus Loyalty Program.
Three of Snapchat's official Lens creators, Alie Jackson, Ben Knutson, and Shaun Lakey, will take participants through the desktop development tool while creating their own lenses with Jordan Brand assets , The fresh-stamped AR artists will continue with their own Snapcode to share their work with their friends and followers.
If you are not in Charlotte this weekend, or if you choose not to join the NikePlus clan, you can still test the lenses created by the event's Lens Studio coaches Use the snapcodes (above) from the Snapchat app. (I like Jackson best, especially for the rear camera content.)
By giving NikePlus members the chance to take on their own creativity, the experience fits in well with Nike's Own the Game campaign, which is the company Conducting for the Jordan Brand at the All-Star Weekend.
In addition, the workshop serves as a demonstration of how to easily create AR experiences with Lens Studio because no computer programming experience is needed to use the tool
If with some coaching AR neophytes come up with their own AR creation can emerge from the Mint Museum Uptown, this small event could lead to the participants being passed on to many others.