A look at the code in the Snapchat app has shown that the company is expanding the search capabilities of its augmented reality camera with visual search capabilities that may be associated with elements in Amazon's massive online store.
Self-described "technology leaker" on Twitter gave a teenager named Ishan Agarwal TechCrunch a clue to the discovery. With the code name "Eagle" users can recognize objects, songs, barcodes and more. The app would then send data to "Amazon, Shazam, and other partners."
Shazam's Snapchat song recognition integration has been in effect since December 2016, so we already know how the feature would work. While Amazon has already incorporated its own visual search feature into its iOS and Android apps, the company could benefit from another massive referral stream.
The partnership would also continue with Snapchat's ongoing development of its trading capabilities, including its shopping-ready AR e-commerce tools and expanded availability of augmented-reality experiences for advertisers. Snapchat is currently seeing a rise in its share price as the company buzzes news.
The potential advanced search capabilities would give Snapchat another advantage over Facebook and Instagram's continued engagement with Snapchat's AR camera platform. But with Apple, Google, and Samsung making visual search an integrated component of their smartphones and tablets and providing developers with the power of computer vision, Snapchat may be a little late for the game.