The first annual Snap Partner Summit kicked off Thursday in Los Angeles, with some announcements of new products, some of which enhance Snapchat's already robust augmented reality capabilities.
The Big Highlight Among New Publications The user interface change called the AR bar makes it easy to access and interact with Snapchat's growing AR capabilities.
If you access the AR bar, which is in the same area as the previous filters and camera interface, you can use Snapchat's new Scan button at the bottom of the screen. With the Scan function, you can access various AR experiences by holding down the screen for a long time.
Two features that we already know from previous incremental updates. First, the music is discovered through Shazam (hold down while playing a song to find out the name and artist of the song). The other is product shopping through Amazon (hold down the screen while pointing your camera to a product or product label to access an Amazon store link.)
Now you can use the app to point to mathematical equations and they solved it immediately, thanks to the integration with Snap's new partner, Photomath. The Scan feature also lets you focus the camera on a variety of real scenes and objects. Thanks to dynamically generated GIF lenses from [https://giphycom/GiphyanothernewSnappartnersGIFProposalsarepresented
In addition to these scanning capabilities, Snap also announced Landmarkers, a new feature in Lens Studio that allows independent lens creators to develop AR experiences with respect to specific landmarks. Anyone can experience this when they see them Visit Buckingham Palace in London, England, the Eiffel Tower in Paris, France, the Flatiron Building in New York City, the Capitol Building in Washington, DC, and the Chinese Theater in Los Angeles. According to Snap, the experience with "point cloud data from user submitted stories of key sights" was developed.
The company added more new templates to Lens Studio for hand tracking , Body tracking and of course pet tracking support. All Snapchat changes will be available soon in an update. Overall, these updates are especially interesting for existing hardcore Snapchat users, but when Snap brings its AR smart glasses to market (remember the rumor?), These are all art features that make its AR wearable.