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Home / Tips and Tricks / Snapchat restores London's Big Ben virtually with a holiday-themed AR lens «Mobile AR News :: Next Reality

Snapchat restores London's Big Ben virtually with a holiday-themed AR lens «Mobile AR News :: Next Reality



The City of London is getting a Christmas present this season, but it's not the kind you unpack because it's completely delivered in Augmented Reality.

Snapchat has created an augmented reality version of the famous Big Ben Tower Clock building, allowing residents and visitors of Westminster to see the tower in its intended splendor, free from the current restoration panels that hide it from full view ,

Last year, renovations began on the Great Clock at Elizabeth Tower, better known as Big Ben. The famous tower is still shrouded in scaffolding, and apart from exceptions such as New Year's Eve, its brand will remain muted until 2020.

about Snap, Inc.

, However, Snapchat's World Lens practically removes the scaffolding to show the tower as it should appear after completion of the refurbishment, with a precisely scaled model visible from different angles and distances. The AR experience surrounds the tower in a virtual snow globe with Christmas greetings on the façade.

In addition, the famous chimes and bongs of the clock are reproduced. Using the front camera, Snapchat's familiar Face Recognition technology can provide users with virtual Union Jack caps from the camera's perspective.

The lens only appears in the lens carousel for users within a range of 300 meters (or about 980 feet)) of the landmark also require users to accept location permissions. Snap also recommends an iPhone 6 or later, or a middle-class Android device to get the lens up and running.

Snapchat has been playing with location-based AR experiences with lenses located in amusement parks and their Easter egg hunt, but in the Big Ben lens is the first to apply a large scale experience to a particular building location. This opens up a vast world of on-site AR opportunities, such as those featured in Keiichi Matsuda's Hyper Reality short film and other science fiction films.

Images via Snap, Inc.

virtually Recovering – Despite Fluctuating Financial Results In 2018, Snap continued to rely on augmented reality as a corporate priority. Snapchat has released a number of new AR features, including the multiplayer experience of Snappables, the e-commerce platform Shoppable AR and a visual search partnership with Amazon.

And gradually, the company has developed its development tool Lens Studio into a full-fledged community of developers. Snap has even extended his AR camera to the desktop and made progress toward smartglasses with new Spectacles earlier this year.

Amid all of its new products and features, the company's AR lab has also developed some new AR features, such as Cat Recognition and Sound Recognition.

The evolution of AR capabilities is where Snap continues to lead, and it will be critical if the company attempts to enter the era of computing smart glasses: NR30: The Mobile AR Guide of 2018


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