Spring is seen all over the US, but through the lens of Snapchat and Augmented Reality, winter is coming to New York.
Following the debut of a Game of Thrones AR experience at SXSW, HBO has now taken advantage of Snapchat Landmarker technology to promote the upcoming final season of Game of Thrones which airs on Sunday.
The AR experience brings one virtual kite for nearby users in the Flatiron Building in New York. While virtual snow comes to the fore, the mighty dragon flies onto the famous wedge-shaped building. Once the big animal has landed on the roof, ice begins to cover the top floors, confirming (SPOILER ALERT) that this dragon is Viserion, who died and was then turned into a White Wanderer by the Night King.
"This Fusion of Game of Thrones with a true cityscape demonstrates the potential of our landmark technology as a powerful new creative frontier," said Leah Rubin-Cadrain, creative director of the Snap Entertainment department, in a statement written to Next Reality.
Now the answer to the question " Where are my DRAGON?! " is New York. However, for those who are not in the Big Apple, a Snapchat lens will be available. According to Variety the groundbreaking experience will also be available in ten US markets.
Snapchat unveiled the new AR technology at its Snap Partner Summit on April 4. Landmark AR templates are available in Lens Studio for the Flatiron Building and Buckingham Palace in London, the Capitol Building in Washington, DC, the Eiffel Tower in Paris and the TCL Chinese Theater in Los Angeles, with more locations in the future.
Snap & Landmark AR The tool uses Point Cloud data generated from the "Our Stories" data collected by Snapchat users, allowing the user experience to be customized to different vantage points.
Given the rise of Facebook's AR platform, along with Apple's mobile AR toolkits, Google's Snapchat is the key to building their own AR experiences. Threatening threats to the now important pillar of the business model. However, with continued innovation, the company proves that it has the technical ability to keep pace as the industry moves toward our inevitable AR Smartglasses future.