With defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, competing against each other in the NBA final on Thursday, Snapchat has provided fans with two augmented reality experiences.
For fans present At the Games, Snapchat users can scan the banners in each team's arena to access videos that show the team's triumphs during the season and after the season. According to a Snap spokesman, fans in Toronto should pay attention to the "We The North" team banner, while the "47 Seasons" banner is a special treat for Bay Area fans.
The experience is based on the same AR marker technology that Nike used for his promotion of Lebron James, who is not in the NBA finals (except as a guest commentator).
For fans across the country, Snapchat has developed a Lens Challenge that allows users to specify which team they are drawn to. The NBA Finals Fan Cam is available in Lens Explorer or by scanning the following snapcode. She encourages basketball fans to pick her team and then puts a virtual headband over the camera view.
According to a company spokesperson, select fans who are sending a snap to the public about Our Story will appear on a virtual jumbotron in Snapchat.
The NBA has become a big fan of Augmented Reality in recent years. In addition to the league's early on adoption of ARKit and Magic Leap, some of its teams, including the Sacramento Kings, Dallas Mavericks and Los Angeles Clippers, as well as TNT's broadcast partner TNT, have implemented augmented reality experiences engage your fan base.
No wonder, then, that Snapchat, a company whose goal is to be a leader in augmented reality, wants to take advantage of the NBA's interest and promote the highlight of its season.