The fast food chain Jack in the Box has decided to expand its traditional sweepstakes promotion by leveraging Snapchat's immersive powers.
Until August 18, the chain will now be holding a Jack in the Box action AR experience that gives customers the chance to win prizes. The experience is available in the Snapchat Lens Carousel and will only be shown to the brand's target audience. So if you do not have Jack in the Box nearby, do not hold your breath.
Facing the camera, users have the opportunity to pose with the brand's mascot on a hot air balloon, except that the hot air balloon is actually a BBW bacon double cheeseburger. And for the reversing camera, the lens presents the BurgAR game.
The goal of BurgAR is for users to build a custom burger in their own physical space. Users can choose their own combination of bread / roll, sauce and patty, as well as up to five toppings from a range of ingredients. Add a swab of specialty sauce to a sourdough roll? Up to you. Beef or chicken patties? It depends on you. Throw a damn taco and a freshly cracked egg on it? Live your best life!
After preparing the Unholy Sandwich, users are prompted to save an image, return to the lens, and click "More" (thanks to Snap's Shoppable AR e-commerce platform) to navigate to the contest website , From there, users can submit their idea to not only win a $ 250 gift card, but also to see their culinary creation on the chain's menu.
Jack in the Box is not a household name like some other fast food brands. Currently, the brand is number 23 in the ranking of restaurant chains, which was created by the Food Authority Restaurant Business .
Nevertheless, Jack in the Box's Snapchat strategy is based on industry trends. Competing brands that are well known, such as McDonald's, Dunkin Donuts and KFC, use Snapchat. So it's clear that the app's ad platform is becoming a popular channel to reach the wider youth market via AR.
"On the revenue side, we believe" Augmented reality is the future of experiential, immersive advertising, and the industry is just using our technology to connect to Snapchatters, "he said Jeremi Gorman, Chief Business Officer of Snap, Inc., commented on Snap Release's latest financial results
"Our users spend an average of over 10 seconds playing with our sponsored lenses. Our self-service AR buying tool has been rapidly expanding since its launch in Q2 2018, and we expect advertisers to increase their investment in our advertising platform as we continue to develop new AR ad products, market insights, and robust metrics ,
Snapchat has recovered from a harsh year in 2018, has reversed the downtrend and is now back on track to close the second quarter with more than 200 million active users per day, while a revised Android app is likely to do so It also has to do with the company's new augmented reality tools, which have earned at least seven million of the 13 million active users a day in the second quarter.  Having built solid foundations for our service, we are well positioned to continue to invest in key areas such as our content platform, our augmented reality platform and our gaming platform, "said Evan Spiegel, CEO and co-founder of Snap in the company's most recent income statement. "These efforts support our mission of enabling people to ship These days, expressing yourself, living in the moment, learning about the world, and having fun together help to drive the long-term growth of our business. "
Now, it seems that good news for Snap is also good news for the entire augmented reality industry. As Snapchat proves that augmented reality innovation attracts and brands benefit, the industry can see more growth through technology adoption.