With the third season of the Netflix hit series Stranger Things debuting on July 4th, it's time to start the hype machine in augmented reality.
For their latest graduation, Netflix has summoned the AR forces from Snapchat to "The Upside Down," the show's alternate dimension, for "Stranger Things Night" at Wrigley Field in Chicago bring. The AR experience kicks off on Monday, coinciding with the start of the series between the top two MLB teams, hometown Chicago Cubs and the Atlanta Braves (#chopon).
Snapchat's marker tracking technology allows fans entering the park to watch Wrigley's monumental marquee Field Scan serves as a 2D marker to trigger the experience.
After transforming Wrigley Field into the equally eye-catching font of Stranger Things the façade of the famous field house is enveloped by tentacles. Demonic (perhaps misunderstood?) Demogorgon bursts through the marquee.
There's another cool element in the AR experience that fans use to put their names into virtual reproduction Wrigley Field Marquees.
"The Cubs want to provide fans with unique content and experiences, and deep-rooted behaviors such as taking pictures under the marquee were a unique place for innovation," said Lauren Fritts, Vice President of Marketing, Chicago Cubs Statement. "The combination of a legendary Wrigley Field stock, Snapchat's latest AR technology and one of the hottest entertainment companies, Stranger Things really makes this experience fun for our amazing fans."
If That's Not Enough To Satisfy Your Stranger Things through July 4, fans buying tickets for the game online will also receive a darn sweet Stranger Things belt pouch ,
A story that revolves around an alternate dimension, and the scary crawling creatures that live in it are a natural complement to Augmented Reality experiences. The second season of the hit series was advertised via Snapchat and Facebook with AR Promotions. Therefore, it is not surprising that Stranger Things returned to AR with Snapchat for the third time.
In addition, the franchise will soon release a local AR game from Next Games, creators of Walking Dead: Our World (which probably means that the game uses the Google Maps API for geocaching games becomes). Given that the genre uses the premise of superimposing a virtual world on the real world, it's hard to believe that the idea of turning a location-based AR game on its head has not surfaced earlier. 19659016] Do not Miss: The Future of Augmented Reality: What to Expect in 2020 and Beyond?