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Snapchat Turns Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project



Bhad Bhabie, but I'm told she's a rapper with a rags-to-riches story.

So, of course, she should get her own reality show. Snap-up show, Bringing up Bhabie, with an AR-enabled billboard on the prom- ishing Sunset Strip along with the debut of a Bhad Bhabie single via an AR Lens Challenge.

New York's Times on the 8544 Sunset Strip, an area that has become the most expensive billboard media buys outside … more


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