Pixars Incredibles 2 has come into play as the latest installment in a summer of highly anticipated sequel films, and, like his colleagues, has an augmented reality experience to further its presence in theaters.
Available via Snapchat, the AR experience brings the familiar mask of the movie's superfamily to your face, and a single touch of your finger on the screen activates various virtual superpowers. The experience goes on to the reversing camera, where the adorable jack-jack floats in the user's view and in reality disappears into random seams.
It's not the first AR experience to promote the revival of the franchise, like Disney (Pixar's parent company) and Pixar has partnered with Samsung to integrate the characters in Samsung's AR Emoji app.
Another app, Pundit Sticker for iOS and Android, also features a sticker pack with 15 animations based on the movie.
The Summer Movie The season is still in its infancy, but marketing teams have clearly cemented Augmented Reality as the standard for promoting blockbuster movies.
So far  Avengers: Infinity War Deadpool 2 and Jurassic World: Fallen Kingdom each have some kind of augmented reality experience as part of their promotional push. However, AR does not guarantee box office success, with the recent AR campaign on Snapchat for Star Wars Day, just days before the release of Solo: A Star Wars Story Which Represents a Notable Exception  Nonetheless, the In recent months, Studios has diversified its approaches to presenting AR content to viewers by launching sponsored AR promotions on both Facebook and Snapchat.
Irrespective of Approach, Film Studios Will Probably Proceed Contact AR to present film promotions that offer immersive experiences to increase box office success. And whether these promotions lead to blockbuster hits or not, we, the fans, have the advantage of having even more fun in AR.