Under the red light of the rocket and the bombs bursting in the air, the Statue of Liberty swings thanks to Snapchat on July 4th.
On Thursday, Snapchat launched a new augmented reality experience to commemorate Independence Day for them in or near Liberty Island, New York City. With the new Landmarker Lens technology, the Snapchat camera can detect the presence of the monument and bring it to life. When the lens is activated, the American-flagged statue begins to rock back and forth under virtual fireworks.
Not since Ghostbusters 2 has Lady Liberty moved so energetically!
If you can not make it to New York City on vacation, do not worry about it being available until the end of summer.
Since releasing the new Landmarker feature for Lens Studio early this year, Snapchat has been keen to introduce his new toy, including a Game of Thrones activation program on The Flatiron Building in New York and a series of Pride-Month effects for the Flatiron and the TCL Chinese Theater in Los Angeles.
Snap The regular rotation of landmark targets by chat also includes the Eiffel Tower in Paris, Buckingham Palace in London and the Capitol Building in Washington, DC. Snapchat has also developed a special Landmarker lens for Cannes Lions.
Between Landmark lenses and marker tracking, Snapchat turns into AR trading at the "point of sale" where advertisers seek to engage consumers when they're on the go. This also means that we are a step closer to realizing the vision of Hyper Reality, where virtual ads exist everywhere. 19659013] Cover Picture on Snap