Augmented reality experiences created in Lens Studio are now permanently at home in the Snapchat app. On Tuesday, the Lens Explorer will allow users to access a scrollable screen with a host of new Lens Studio creations.
The new Lens Explorer feature is indicated by a smiley icon in the upper right corner of the camera screen. Lens carousel is active. Tapping on a selection in Lens Explorer unlocks the experience and activates it in the camera.
According to a corporate spokesman, Lens Explorer displays creations based on location and other factors. Also, brand lenses are not available in the Lens Explorer version at startup.
Snapchat is also prepared to ensure that the content complies with the specified guidelines. Users can report inappropriate experiences via a flag button, and the Snapchat team also checks some lenses based on usage patterns to determine if penalties such as disabling snapcodes or locking or locking a creator are required.
have published more than 100,000 augmented reality experiences in Lens Studio since Tool launched in December 2017. According to a Snap spokesman, these creations have received more than 2.5 billion views so far.
Lens Explorer is Snapchat's latest release, and perhaps the greatest effort to make Lens Studio creations more recognizable. In addition, an "i" button is now added to the Lens Studio icons in the carousel to access additional lenses. Now, Lens Studio experiences will be almost as accessible as 3D Bitmojis and sponsored lenses.
But Lens Studio is just one of Snapchat's initiatives to help developers. The company recently released SnapKit to allow developers to integrate Snapchat features such as bitmoon, stories, stickers, and credentials into their own apps. The company also has its own incubator, Yellow, to help startups in augmented reality and interactive storytelling.
Snap is made easier by making it easier for developers to create Snapchat (or at least integrate Snapchat functionality into their app), an ecosystem that can ultimately drive more users to their app.