Before smart-glass manufacturers can dream of turning smart-glasses into mainstream consumers, they first need to identify the right mix of form, function, and price that will drive customers to decide what they want to sell ,
Google's AI Research The team may have part of the solution with a machine learning approach to hand and finger tracking. Meanwhile, Mad Gaze and DreamWorld storm the Kickstarter gates with their own views on smartglasses for consumers.
And in non-portable augmented reality business news, new AR experiences from three music artists are creating a new high-watermark for the introduction of augmented reality in the music business.
Google's breakthrough in machine learning could catalyze consumer smartglasses.
Early attempts to use consumer smartglasses used trackpad and hand-held or portable user-level controller Magic Leap One, which represents the future of Smartglass input.
A new machine learning model, developed by Google's research department, could enable the implementation of complex hand gesture controls in light-weight smart glasses without additional volume and the cost of dedicated depth and motion sensors common in high-end AR systems.
REALITY BITES: Despite numerous challengers, Pokémon GO continues to rule as the top location-based AR game, and nobody is even close. The second place is a little surprise, though. According to Sensor Tower, Tencent's Let's Hunt Monsters, available only in China, has grossed more than $ 50 million in iOS player spend. That's more than double the third title, Jurassic World Alive.
Mad Gaze Attacks China's Consumer Smartglass Race
It seems that China's consumer augmented reality smart glass locks are now open Hong Kong-based wearables manufacturer released three new videos on Thursday new Glow Smartglasses. Glow weighs only 75 grams (roughly the same as a pair of North Focals) and is available in six colors, from standard black and white to adventurous pink, lime green, purple and petrol.
Continue reading for details The technical specifications and capabilities of Mad Gaze Glow and how consumers can expect to get their hands on a pair …
REALITY BITES: Not All augmented reality startups are from Silicon Valley. Polarity, a safety-focused AR startup based in Farmington, Connecticut, has completed a $ 8.1 million financing round led by TechOperators, an Atlanta-based venture capital firm. The funding will help Polarity build its Computer Vision technology that allows IT and cybersecurity personnel to track data through AR overlays. Shasta Ventures, Strategic Cyber Ventures and Gula Tech Adventures also participated in the round.
Dreamworld launches DreamGlass Air on Kickstarter. This seems to be the strategy for the latest version of the DreamWorld AR startup and its newest device – the DreamGlass Air.
Unlike the company's previous device, the DreamGlass was more of a content-aware, immersive 3D AR headset Competing with similar devices The Meta 2, the DreamGlass Air focuses on affordability and portability, but that comes at a price.
REALITY BITES: You've heard of image targets But what about video goals? Munich-based company Eyecandylab completed a start-up round of $ 1.5 million to expand its platform, which uses video instead of static images as a marker for AR experiences. The company claims Viacom, NBCUniversal, WWE and Softbank are customers.
Snoop, Mark Ronson and other music makers take over AR
He could be an O.G. Rapper, but Snoop Dogg has officially reached the state of the art with a hidden feature included in his latest music release. The artist's latest album, called I Wanna Thank Me is his 20th since he started dating Death Row Records so many years ago. This time, the music comes via Snapchat with an overly modern augmented reality twist.
Elsewhere, lesser known rapper Tino Kamal recently released a music video for his single "V.I.P." The Dimension Studios, one of three studios using the technology with Metastage in Los Angeles and the mixed reality academies in San Francisco and Redmond, Washington, have used volumetric videos with Microsoft mixed-reality capture technology. Technology added.
Not to be missed, music Producer Mark Ronson, co-author of "Shallow," the song of Lady Gaga and Bradley Cooper for the film A Star Is Born the Oscar for Best Original Song has now expanded the reality into his diverse repertoire with a new AR music video with Snapchat flair.
Continue reading to learn more about Snoop's AR experience, and then learn more about Kamal's volumetric music video and Ronson's "Spark" music video …
Next Reality reviews everyone Friday the latest headlines from the financial side of the expanded and mixed reality. This weekly Market Reality column contains funding announcements, mergers and acquisitions, market research and the like. For more news that you may have missed, see previous editions of Market Reality.