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Home / Tips and Tricks / Sony launches AR & VR Capture Studio with Tech from Dell, Deloitte Digital & Intel «Next Reality

Sony launches AR & VR Capture Studio with Tech from Dell, Deloitte Digital & Intel «Next Reality



The availability of space for recording immersive content has just increased with the introduction of Sony Pictures Entertainment's Innovation Studios.

The 7,000-square-foot facility on Sony Pictures Studios' site will host Sony Corporation's R & D efforts on volumetric video and customizable set-scanning for content creation in augmented and virtual reality. The Innovation Studios will not only be Sony's new playground for Sony's engineers, but will also enable the development of new business areas in the company's entertainment technology.

Image from Recode / YouTube

"By leveraging the technology in many Sony businesses and offering their application in SPE production We provide content developers with important tools to tell real stories in a whole new way, "said Glenn Gainor, president of Physical Production for Sony Screen Gems Division, who was named president of Innovation Studios, in a statement. "At Innovation Studios, we will be able to shoot a set in India and reproduce it here in Culver City to create valuable digital capital, and the future of production depends on monetizing the digitization of the analog world, and we're thrilled." a part of it. "

Sony plans to extend the innovation studios beyond entertainment, working with Dell, Deloitte Digital and Intel to make the studio a place to develop healthcare, medical and educational solutions, among other things The participation of Dell, whose Precision workstations were used on the Ghostbusters reboot and Spiderman: Homecoming stands out particularly in light of its own partnership with Meta.

"Dell has been the technology provider of choice for filmmakers for many years. In fact, five of the last seven Oscar-winning visual effects films have used Precision workstations to create the incredible experiences on the film, "said Rahul Tikoo, vice president & general manager, Dell Precision Workstations." We see Innovation Studios as one place where the power of technology and the art of storytelling intersect, and we can not wait to see the amazing content unleashed by filmmakers and other creative professionals. "

Meanwhile, the studio serves as another testing ground for Intel's own The company also runs its own facility, Intel Studios, for volumetric video capture.

"Intel is at the forefront of emerging technologies that help the entertainment industry create rich content and content To create and deliver experiences, "said D oug Fisher, Senior Vice President and General Manager, Software and Service Group at Intel. "We look forward to continuing to work with Sony Pictures to redefine the power of storytelling and filmmaking by harnessing the full power of Intel's technologies."


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