The availability of space for recording immersive content has just increased with the introduction of Sony Pictures Entertainment's Innovation Studios.
The 7,000-square-foot facility on Sony Pictures Studios' site will host Sony Corporation's R & D efforts on volumetric video and customizable set-scanning for content creation in augmented and virtual reality. The Innovation Studios will not only be Sony's new playground for Sony's engineers, but will also enable the development of new business areas in the company's entertainment technology.
"By leveraging the technology in many Sony businesses and offering their application in SPE production We provide content developers with important tools to tell real stories in a whole new way, "said Glenn Gainor, president of Physical Production for Sony Screen Gems Division, who was named president of Innovation Studios, in a statement. "At Innovation Studios, we will be able to shoot a set in India and reproduce it here in Culver City to create valuable digital capital, and the future of production depends on monetizing the digitization of the analog world, and we're thrilled." a part of it. "
Sony plans to extend the innovation studios beyond entertainment, working with Dell, Deloitte Digital and Intel to make the studio a place to develop healthcare, medical and educational solutions, among other things The participation of Dell, whose Precision workstations were used on the Ghostbusters reboot and Spiderman: Homecoming stands out particularly in light of its own partnership with Meta.
"Dell has been the technology provider of choice for filmmakers for many years. In fact, five of the last seven Oscar-winning visual effects films have used Precision workstations to create the incredible experiences on the film, "said Rahul Tikoo, vice president & general manager, Dell Precision Workstations." We see Innovation Studios as one place where the power of technology and the art of storytelling intersect, and we can not wait to see the amazing content unleashed by filmmakers and other creative professionals. "
Meanwhile, the studio serves as another testing ground for Intel's own The company also runs its own facility, Intel Studios, for volumetric video capture.
"Intel is at the forefront of emerging technologies that help the entertainment industry create rich content and content To create and deliver experiences, "said D oug Fisher, Senior Vice President and General Manager, Software and Service Group at Intel. "We look forward to continuing to work with Sony Pictures to redefine the power of storytelling and filmmaking by harnessing the full power of Intel's technologies."
While the possibilities of augmented reality in entertainment are tempting enough for a company like Sony For music, movies, television and games, Sony's new move also signals the realization that the demand for immersive content is a growth industry in itself. It's no coincidence that last year Sony released a smartphone with native 3D scanning capabilities.
Imminent augmented reality wearables, such as the Magic Leap One, will demand new ways to capture content for specialized studios like Sony's new facility.
"You'll have this time when a six-year-old girl in Mumbai can pick up her phone and record some of her volumetric cat and then share it on Magic Leap," Rio Caraeff, Magic Leap's chief content officer, said in an interview. "You'll have a bunch of user-generated content, and you'll have sixty red cameras around Taylor Swift at Madison Square Garden, and you can have them play in your living room while you cook dinner."
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