The new movie Brightburn a horror recording of the superhero genre of Guardians of the Galaxy Director James Gunn, who debuted in cinemas on Friday, has some advertising from Snapchat to boost the ticket sales.
The Snapcode-enabled augmented reality experience uses the front-facing camera on your smartphone. When Snapchat users raise their eyebrows, they become the eponymous anti-hero of the movie with glowing eyes.
Sony Pictures chose the Shoppable AR lens for camera effect, allowing users to jump straight to the movie's website to buy them tickets.
Augmented reality has become a popular marketing strategy for movie studios, and Sony is no exception. Like its colleagues, the studio is also noncommittal when choosing a preferred platform.
In addition to Snapchat, Sony has augmented reality Experiences via Facebook, the 8th Wall Web, Meitu and HoloLens published and even published an AR game. On the other hand, it is not the case that advertisers only run their promotions on a media platform. And since variety is the spice of life in AR, too, live it!
Snapchat's Shoppable AR platform, however, offers advertisers an edge in turning AR ads into action prompts, which can be particularly useful in getting moviegoers to buy tickets locally.