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Home / Tips and Tricks / Starbucks uses Instagram AR to drive sustainability through the Mobile AR News :: Next Reality holiday campaign

Starbucks uses Instagram AR to drive sustainability through the Mobile AR News :: Next Reality holiday campaign



Starbucks brings some augmented reality joy to the Christmas season.

This week, the company launched its first Instagram filter called Holijoy, which was delivered as a Christmas present and packs four seasonal glasses. [19659002] Each Holijoy augmented reality filter can be launched with one of the four limited edition Starbucks Christmas beakers this year.

Starting the filter will fill the user's environment with augmented reality greeting cards, various types of virtual snowflakes and speckles, and decorative dots.

Images by Tommy Palladino / Next Reality

Users who want to activate the lenses I need a limited edition Cup and a mobile device that needs to navigate to the Starbucks Instagram page. There, users need to click on the effect gallery, which is represented by a smiley icon (it's the third icon from the left, if you do not see it, update your Instagram app). Once the filter is accessed, you will see a video sample in action and a button (represented by a camera icon) prompting you to "Try It" to launch the AR camera experience.

While AR overlays are displayed With a small green Starbucks store fully equipped for the holidays, users can also take photos or videos of the experiences and share them on Instagram.

Image via Starbucks

If that (and peppermint mocha) is not enough to motivate you to buy a beer, the new red-green dotted cup from Starbucks is reusable and can be used to redeem refills in stores USA and Canada. That's a saving of fifty cents each (and worth every penny with the amount these drinks cost).

Facebook hastened to spread the news that coffee giant had opted for Instagram, and therefore used his Spark AR Studio platform to develop the experience. The Spark AR portal, which allows users to develop Augmented Reality for Facebook and Instagram, which started in beta in August and competes with Snapchat Lens Studio.

Images by Tommy Palladino / Next Reality

This is the first lens of its kind that Starbucks has developed for Instagram. Previously, Starbucks has decorated his cups in AR with his experience with Starbucks Cup Magic (see video below). , The app featured cute characters playing in sledges around the cup.

In recent years, Starbucks has called other AR apps to deliver clips that explain the coffee making process for people visiting their monastery in Shanghai. This augmented reality experience was shown in two apps, one of which was made using technology from Chinese company Alibaba.

A demo of the Starbucks Cup Magic app from 2011.

The coffee giant is not just AR decorations for drinks in its season when Starbucks encounters Coca-Cola. This year, AR turned his iconic can into a snowy castle.

Holidays come and go, but reconcile Instagram effects with Starbuck's sustainability efforts The massive chain of outlets makes this a special product that only increases the speed of mainstream AR adoption while warming (virtually) environmentally conscious coffee fans.

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