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Home / Tips and Tricks / Startup Artie aims to provide augmented reality characters with smart pills «Next Reality

Startup Artie aims to provide augmented reality characters with smart pills «Next Reality



Hollywood has already proven that it is on board with Augmented Reality, with examples of Avengers: Infinity War to Ralph Breaks Internet . But a startup wants to make the augmented reality content used to promote TV and movie entertainment smarter.

The new company is called Artie and is the brainchild of Ryan Horrigan, the former chief content officer of VR studio Felix & Paul and co-founder Armando Kirwin, a former producer of Milk VR and VRSE.works. Together, they are working to introduce a solution that produces autonomous avatars that can respond to user commands, emotions, and their environment.

"VR and AR are the first media in which you can be part of the story." Horrigan said in an interview with Variety (1

9459004). "But you can not talk to characters, you can not have human interactions with characters, and we felt that was a big problem."

Images by Artie / Vimeo (1, 2)

Artie's most important tool to accomplish this feat is called the Wonderfriend engine learning superpowers such as object recognition, natural language processing and sentiment analysis.

As a result, user interactions with such AR content may go beyond screen stops and hand gestures. The Artie system can detect more than 80 household objects, and while currently limited to deciphering the emotions of only seven facial expressions, the team expects to expand the area of ​​the platform to about 30 emotions within the next few months.

The platform is expected to be released in the first quarter of 2019, supported by several early access partners already working with the toolkit. In the meantime, everyone has a demo avatar to experiment with. Users can ask for things, such as asking for chicken dance or YMCA dancing, and the fat little guy is committed.

Images by Artie / Vimeo (1, 2) [19659007] In the coming months, the co-founders will introduce themselves to their autonomous avatars – living on the open web and beyond the boundaries of the App Store or Google Play – taking action calls rather than simply promoting movies or TV shows. In other words, the avatars can also function as super versions of Snapchat's Shoppable AR, but on the Web.

"For example, a Wolverine avatar holding a Marvel X-Men [19459004″vermarktetDerFilmkönnteIhnenamEndetatsächlicheineKinokarteverkaufen[of the AR experience]," Kirwin said.

Artie's investors include Jeffrey Wittenrd's WndrCo., The Founders Fund, the Venture Reality Fund, M. Ventures, and Metaverse Ventures. In addition, several angel investors have contributed to the funding pot, including founder fund partner Cyan Banister, co-founder of YouTube Chad Hurley and co-founder and CEO of Ubiquity6, Anjney Midha.

With his autonomous avatars Artie joins a rapid development and competitive AR content landscape. Similar to Smart Content, Google's Playground camera (formerly AR Stickers) promises pixel cell phones. AR characters respond to other characters as well as people in the camera view and use AI to suggest content for the AR scene. [19659002] Meanwhile, AR cloud platforms such as the Niantic Real World Platform, 6D.ai, and the previously mentioned Ubiquity6 also provide interesting insights into the future of persistent AR content that will behave with more context-sensitive intelligence than many of the current static ones programmed virtual objects that can be seen in most AR apps.

At this rate, the smart-glass market will be available to consumers at the time of intelligent content maturity to justify the purchase: AR Software Development Leader of 2018


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