Hollywood has already proven that it is on board with Augmented Reality, with examples of Avengers: Infinity War to Ralph Breaks Internet . But a startup wants to make the augmented reality content used to promote TV and movie entertainment smarter.
The new company is called Artie and is the brainchild of Ryan Horrigan, the former chief content officer of VR studio Felix & Paul and co-founder Armando Kirwin, a former producer of Milk VR and VRSE.works. Together, they are working to introduce a solution that produces autonomous avatars that can respond to user commands, emotions, and their environment.
"VR and AR are the first media in which you can be part of the story." Horrigan said in an interview with Variety (1
9459004). "But you can not talk to characters, you can not have human interactions with characters, and we felt that was a big problem."
Artie's most important tool to accomplish this feat is called the Wonderfriend engine learning superpowers such as object recognition, natural language processing and sentiment analysis.
As a result, user interactions with such AR content may go beyond screen stops and hand gestures. The Artie system can detect more than 80 household objects, and while currently limited to deciphering the emotions of only seven facial expressions, the team expects to expand the area of the platform to about 30 emotions within the next few months.
The platform is expected to be released in the first quarter of 2019, supported by several early access partners already working with the toolkit. In the meantime, everyone has a demo avatar to experiment with. Users can ask for things, such as asking for chicken dance or YMCA dancing, and the fat little guy is committed.