Sports technology company Form tests water for augmented reality wearables with a product for a specific group of users.
On Tuesday, the company introduced Form Swim Goggles, a $ 200 goggle with goggles for real-time user activity data entry.
Goggles will be available internationally from 7th August. Meanwhile, the company offers prospects the opportunity to attract a couple for sharing their email address or social media tasks.
Form Swim Goggles is equipped with an integrated computer and uses software to record split times and distances as well as line count and rate. The device does not provide text messaging, meeting reminders or music control. If a user is underwater, these typical Smartglass features may not be as useful.
The arrival next to the Wearable is a free companion app for iOS and Android that allows users to track their swimming data and share their training data. The app also allows users to customize when data is displayed on the screen. This ranges from displaying data while swimming to displaying data in hibernation.
According to a company spokesman, the goggles are waterproof to a depth of 10 meters. , In addition, form gives a battery life of 16 hours, which should be more than enough for most athletes. (The world record for the longest swim is more than 50 hours, but that's an extreme example, is not it?)
"I've competitively swum for 14 years and really was tired of not being able to access my metrics in real time, "said Dan Eisenhardt, founder and CEO of Form, in a statement. "The idea for form was born many years ago, but we are only now entering a time when we can seamlessly make that experience with first-class swimming goggles, and we are proud to have this through a team of top talents Doing Industry I've been able to solve a basic swimming problem. "
Before Eisenhardt founded Form, he led another sports technology company, Recon Instruments, which acquired Intel in 2015. Based on the experience of Eisenhardt and the contributions of other competitive swimmer coaches and former Olympians, Form has evolved the glasses over the last four years.
"I participated in two Olympics: 2004 and 2012," said Scott Dickens, Director of Strategic Partnerships at Form. "At the elite level, everything is measured to the hundredth of a second, and access to real-time metrics in your goggles is an absolute game changer, allowing both swimmers and coaches to be more up-to-date, even if you're not a seasoned swimmer Make swimming much more exciting and fun, you always know exactly what you are doing, and you can compete with yourself while you swim. " Augmented reality wearables have had a small but growing in recent years Niche found in sports wearables, such as head-up displays for motorcycle helmets and smartglasses for drone control.
The shape fits well with this custom built model to find an addressable market with significant advantages over established technologies. According to the US Census Bureau, swimming is the fourth most popular pastime in the US, although not for swimmers who are serious enough to pursue their activities. In addition, the new device offers a significant advantage over Apple Watch, Fitbit, and other fitness equipment because relevant data remains in the user's field of vision while the arms are otherwise occupied. Finally, the company takes a page from the AR smartglasses game book, in which the wearables' form (no pun intended) matches the activity, while on dry land it would be ridiculously ridiculous.