Samsung's Venture Arms and Verizon Ventures and Comcast are among the strategic investors supporting the start-up Light Field Lab and its glasses-free holographic displays in a $ 28 million Series A round of financing.
Bosch Venture Capital and Taiwania Capital led the round of financing, which is exactly four times the size of the $ 7 million round that the company completed in January 2018. Liberty Global Ventures (the Liberty Media investment arm), NTT Docomo Ventures, HELLA Ventures, Khosla Ventures and Alumni Ventures Group, R7 Partners and Acme Capital also participated.
Light Field Lab's display technology is capable of projecting high-resolution 3D content without wearables based on the company's software platform designed to deliver content to the company's hardware. The funding will enable Light Field Lab to further develop its holographic display prototypes into marketable products, from video walls for entertainment complexes and special events to consumer goods opportunities for consumers and businesses, "said Ingo Ramesohl, CEO of Bosch Venture Capital, in a blog post "Light Field Lab has the leadership and technical know-how to bring this vision of the holographic future to life."
The interest of Verizon and NTT Docomo stems from the potential for growth over 5G networks, the faster speeds and the g Provide lower latency required to display advanced 3D content in Augmented Reality.
"Verizon's new 5G network is characterized by higher bandwidth, lower latency and speed / throughput for delivering next-generation content," said Kristina Serafim, Investment Director Verizon Ventures. "We are delighted to announce our new investment by Verizon Ventures in Light Field Lab, as these innovations enable the delivery of content via Next Gen networks through their displays."
Although Comcast and Liberty have telecommunications interests, companies are aiming to capitalize on the content of AR.
"Light Field Lab's holographic displays are the most exciting new technology we've ever seen in entertainment," said Ankur Prakash, vice president of Liberty Global Ventures. "We are excited to participate in Series A and are well positioned to help them align with the industry's leading content providers and accelerate the proliferation of holographic media in next-generation networks."
Meanwhile, Samsung, whose interest in augmented reality ranges from smartphones to headsets and smart glasses to mobile apps and AR cloud platforms, casts money on AR left and right after investing "The industry response has been extremely enthusiastic, as demonstrated by the strength of our investors," said Jon Karafin, CEO of Light Field Lab. "We look forward to working with our consortium of manufacturing, content creation and distribution partners to uncover opportunities and alliances across a range of vertical markets and move our technology to the next phase."
Although companies like Looking Glass and RealFiction Light Field Lab are already demonstrating what holographic displays can do on the hardware side. Due to the interest of the largest US telecommunications companies and several leading technology companies in their technology, Light Field Lab may be a company that should closely monitor how hunger for AR and 3D content continues to grow.