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Home / Tips and Tricks / Team behind the popular photo app FaceTune2 jumps onto the AR train with cosmetic fitting filters «Mobile AR News :: Next Reality

Team behind the popular photo app FaceTune2 jumps onto the AR train with cosmetic fitting filters «Mobile AR News :: Next Reality



Following Snapchat, Instagram and YouCam, another popular photo app has entered the virtual augmented reality fitting game.

On Thursday, BoxyCharm, a cosmetics subscription service, announced a partnership with app developer Lightricks, which will bring cosmetics AR filters to Facetune2, a "selfie-editing" app that's among the top 10 photography and video Apps on the App Store, and has more than 10 million installations through Google Play.

Starting with BoxyCharms At the October box, Facetune2 offers users the chance to try on six eye shadow colors from the Dose of Colors collection and three varieties of Iconic Lip Plumping Gloss. Users can preview the combinations in the camera view and then take a photo to share with the world an undeniable link between Facetune2 and the art of make-up and creativity that makes this collaboration with BoxyCharm a natural match, "said Daniel Berkovitz, Head of Facetune at Lightricks, said in a statement, "The combination of our advanced AR technology with leading makeup brands paves the way for creative new opportunities that the beauty industry can reinvent."

BoxyCharm will be showcasing the new features as part of its BC In Session event in Los Angeles in October 1

2. 12. In addition, customers subscribing to the $ 25 monthly goodie box can redeem a 33% discount on a Facetune2 annual subscription which unlocks the app's various in-app purchases (between $ 0.99 and $ 2.99).

"W We always want to surprise and delight our charmers around the world. This exciting partnership with Facetune2 gives our members the opportunity to virtually enjoy the fantastic products that were curated for them in October, "said Yosef Martin, Founder and CEO of BoxyCharm." BoxyCharm is committed to making the world a reality to innovate the beauty subscriptions, and this digital collaboration is the newest way we shake things up for our charmers. "19659005] Image via BoxyCharm

Virtual fitting-in tools are for fashion and lifestyle brands that augmented reality for their We've seen how the tool has been applied to furniture, fashion accessories and even shoes, but the cosmetics industry has probably made the most miles out of practice.

At this point, AR Filter has become virtually the standard for the marketing of cosmetic brands as a make-up counter in the local chew In view of the trend towards online trading compared to brick-and-mortar retail, it is not difficult to guess which of these marketing strategies is on the upswing.

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