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The 25 largest AR investments in 2019 «Next Reality



It is safe to say that we can call the annual ranking of AR investment in Next Reality a holiday tradition.

After spending our biggest AR investment for 2018 and 2017, we've expanded the list to the top 25 this year.

There are many well-known names at the top of the Investment Hill (three companies have been mentioned in all three editions). However, this extended list gives us the opportunity to highlight some of the newer startups that are getting smaller startup rounds. There are a lot of repetitions and overlaps when it comes to AR technology, but the Eyecandylab startup has a unique suggestion: instead of image markups video markers are used on the AR platform. The Company completed a $ 1

.5 million seed round of financing in August 2019, which was attended by Viacom, NBCUniversal, WWE and Softbank. The startup technology has already found its way into reality through an AR app developed in collaboration with South Korean mobile operator LG Uplus, which interacts with the Home Shopping TV Network program.

# 24 – DeepMotion ($ 2.2 million)

Samsung appears on the list for the first time, but it will not be the last. Samsung Venture Investment Corp. co-led with Scrum Ventures in March 2019 a $ 2.2 million round of financing for DeepMotion. The startup specializes in digital avatar solutions that use physics simulation, computer vision, and machine learning to facilitate AR experiences. [19659008] # 23 – Medivis ($ 2.3 million)

One of the most outstanding solutions for HoloLens is its ability to provide sensory superpowers to physicians and surgeons. It is therefore not surprising that investors have their own interest in technologies that take advantage of the technology's spatial computing capabilities of the headset. Enter Medivis and its surgical software for HoloLens, SurgicalAR. The startup closed in February 2019 a round of financing in the amount of 2.3 million US dollars.

# 22 – LIV ($ 2.6 million)

While other developers are watching the up-and-coming realm of AR games, LIV has focused its attention on the growing e-sports arena. The startup received $ 2.6 million in November 2019 to expand its platform for streaming AR games to viewers. LIV will use the funds to accelerate the development of its platform and condemn third-party studios.

# 21 – WarDucks ($ 3.8M)

Game developer WarDucks raised $ 3.8 million to create location-based Augmented Reality games in March 2019. At the same time as the financing round, the startup engaged Doom mastermind John Romero.

# 20 – Upskill ($ 7.6 million)

Upskill, one of the leading Enterprise AR platforms in the market, expanded its Warchest in 2019. The company raised $ 7.6 million in of its $ 12 million target, based on a filing with the Securities and Exchange Commission in October 2019. The company raised an undisclosed amount in a Series B round in 2017, followed by a round of $ 17.2 million in 2018.

# 19 – Scape ($ 8 million) [19659005] AR cloud and visual positioning services are key technologies for the next generation of AR experiences, including AR navigation and immersive multiplayer games, a reality. Add Scape to the companies struggling for their position as a point of contact for these experiences when the company completed a seed capital round of [$1945935] 8 million in January 2019. The funding allowed the startup to bring its mobile SDK Scapekit to market. for iOS, Android and Unity.

# 18 – Scope AR ($ 9.7 million)

Enterprise AR software maker Scope AR is one of the more surprising entries in this list. Scope AR was founded in 2011 and launched a Series A round worth $ 9.7 million in March 2019 (usually the second stage of post-launch start-up investment). If anything, this event is evidence of solid financial management and consistency growth over its term before returning to investors.

# 17 – Emerge ($ 12 million)

A startup with DNA from Google, NASA, Raytheon and Daqri, Emerge … ahem … emerged from the Stealth in November 2019 with a round of financing from $ 12 million, representing a total of $ 18 million. Emerge has several AR irons in the fire, including tabletop and social AR games, connected toys for education, and meditation and wellness products such as virtual pets. The company's next plans are to continue growing and engage Unity developers from 2020 onwards.

# 16 – Waveoptics ($ 13 million)

After rank 10 in the last two years, waveguide maker WaveOptics has lost some jobs (and actually benefits from this year's expansion of the list). The company initially raised $ 26 million in December 2018 for a Series C financing round and expanded that round of financing in September 2019 by $ 13 million [$ 4,990,043]. A contract manufacturer with a customer base of Google, Microsoft and Sony not only participated in the round of financing, but also entered into a strategic alliance to include WaveOptics waveguides in its reference designs and white label products.

# 15 – Nreal ($ 15 million)

China-based Nreal is one of two companies on the list that has been known for its efforts to launch a Smartglass consumer product , in this case Nreal Light. The company closed a financing round worth $ 15 million at the same time as it did at CES 2019 in January. While the startup is already accepting pre-orders for the $ 1,100 Nreal Light Developer Edition before launching its lower-priced consumer edition in 2020 and has mastered a legal challenge from Epic Games, Nreal still faces a lawsuit from Magic Leap faced Nreal CEO (and NR30 aspiring AR founder) Chi Xu.

# 14 – Augmedix ($ 19 million)

If Augmedix sounds familiar, it's because it's one of several software companies (including Upskill) for which platforms were built Google Glass has in it Explorer phase benefits from Google's Pivot on the Google Glass Enterprise Edition. The healthcare-focused company completed a $ 19 million Series B round of financing in October 2019 to continue developing its platform and scale the service to more healthcare providers. If there is a better example of failure than Google Glass, I can not imagine that.

# 13 – ThreeKit ($ 20 million)

Retailers have purchased augmented reality to allow customers to preview products in their homes. In other words, companies like Threekit, which enable companies to create 3D content from design files, are in demand. With a client list that includes Crate & Barrel, CIROC, Tailored Brands and Modarri, Threekit has put its platform into a $ 20 million round of financing, which was completed in November 2019.

# 12 – Prophetic ($ 28 million) Million)

It seems that $ 28 million was a popular funding target for AR startups, as we have a three-way tie in tenth place. Prophetic, formerly known as Chronocam, completed a [$ 28 million] round in October 2019, bringing the total funding to $ 68 million. The Paris-based startup will use the funds for its Metavision sensor and associated computer vision software. In addition to AR, the company plans to extend the solution to VR, autonomous driving and industrial IoT systems.

# 11 – Light Field Lab ($ 28 Million)

With $ 28 Million Financed Aug. 2019, Light Field Lab's Series A round of financing was exactly four times the size of the 2018 launch round The manufacturer of holographic displays attracted an all-star list of investors, including Samsung, Verizon, Comcast, Liberty Media, Bosch and NTT Docomo among the participants.

Image via Light Field Lab

# 10 – CTRL Labs ($ 28 Million)

After Successive Travel Upwards 10 from AR Investments, Launching CTRL-Labs for the brain control interface slipped slightly in this ranking, but that's not a bad thing. In February 2018, the Company reiterated its round of financing for 2018 with another round of financing of [$ 2,945,069] $ 28 million, with GV, Google's venture capital arm, leading both rounds. The startup was then ended via an acquisition of Facebook.

# 9 – North ($ 40 million)

It was a big year for North. Like Nreal, the company also attracted attention with its consumer smart glasses, focals, and iterative software enhancements to make the product more useful. The company ran into financial difficulties at the beginning of the year, which led to redundancies, but recovered with a financing round of 40 million US dollars. Oh, and unlike Nreal, you can now go to a store and buy focals, a Warby Parker-style action that's likely to be emulated by Apple when it enters the Smartglasses area.

# 8 – Matterport ($ 48 million)

Matterport is not a spring chicken and has earned a reputation as one of the best 3D camera manufacturers. Now that the demand for creating 3D content has peaked, the company is taking advantage of this demand. In March 2019, Matterport completed a $ 48 million round of financing for its 3D content cloud platform, an almost 10-fold increase over the 2017 round of financing.

# 7 – Mojo Vision ($ 58 million)

After When Mojo Vision 2018 saw a $ 50 million financing round and a mysterious "stealth unseen computer" product, the company completed a $ 58 million round in March 2019 Microscopy display for AR Wearables.

Image about Mojo Vision

# 6 – DigiLens ($ 50 Million)

DigiLens was an honorable mention in last year's edition, but one The $ 50 million round of financing in 2019 (twice as high as in 2018) puts the waveguide maker in the top ten this year. We usually see Niantic on the receiving end of investments, but this time it takes on the role of one Investor along with one of his own investors, Samsung. Both companies are keen to see DigiLens grow and help mature the consumer Smart Glass ecosystem.

# 5 – RealWear ($ 80 million)

RealWear's Enterprise-class AR Wearables are not sexy, but attractive enough to attract investment funds. In July 2019, the industrial automation company Teradyne, Inc. initiated a $ 80 million investment investment involving, among others, Bose Ventures, Qualcomm Ventures, and Kopin Corporation. Until a portable, mainstream AR product hits the shelves, investing in useful smart glasses will be the norm for businesses.

# 4 – Vayyar ($ 109 million)

It's rare that a relative among the companies is unknown top five, so props to Vayyar. In November 2019, the imaging company completed a $ 109 million Series D round led by Koch Disruptive Technologies, the technology investment arm of Koch Industries. The financing will enable Vayyar to further develop its core technology, sensors that can track and map industrial environments in real time, and expand its market presence.

# 3 – Niantic ($ 245 million)

Technically, we have Niantic's round of financing of $ 245 million when it was first reported in 2018 as a $ 200 million round only ended in 2019, so the AR gaming pioneer is back. With this round of financing, Niantic has not only released the long-awaited Harry Potter game, but has also accelerated the development of the Real World Platform for AR cloud games. Samsung was among the participants who were clearly thrilled with the prospects for more AR games for the smartphone ecosystem.

# 2 – Corning ($ 250 million)

After funding $ 200 million from the Advanced Manufacturing Fund, Corning International 2017 has doubled in 2019 and by September 2019 has doubled to $ 250 million Reached US dollars. While the company is currently receiving the love of its gorilla glass from Apple and other smartphone makers, it also has display solutions for smartglasses in its product pipeline. The investment comes when Apple's schedule for releasing its first AR wearables slipped to 2022, according to some sources.

# 1 – Magic Leap ($ 280 Million)

Magic Leap is basically the Alabama Crimson Tide from AR's fundraiser. The company may not always finish the year in first place, but it will almost be at the top. Since Next Reality 2017 began reclaiming top AR investment, Magic Leap has come second to none.

However, the company's total funding for 2019 is the lowest of the three editions, with an investment of $ 280 million announced by NTT Docomo in April 2019.

But it's barely a month to the end of the year, where CEO Rony Abovitz and the crew are building their leadership as they work on a Series E financing round. However, with the departure of its chief financial officer, this process may slow down somewhat and end until 2020. [1965-5557] Honorable Mentions

With the top-investment list extended to 25 companies, there is not much left to address in respect of honorable mentions. However, there are some additional points in AR's financial development that are worth highlighting. Although it is not an investment for 2019 per se, it is safe to say that the investors behind Onshape have a happy holiday season when PTC acquired the 3D CAD company in October 2019 for 470 million US dollars , A total of $ 150 million was funded That's a pretty healthy ROI.

Blippar, after joining the UK bankruptcy administration in December 2018, was rescued by one of his existing investors, Candy Ventures. The company made a successful bid for the company's assets and restarted the startup with a more focused mission.

Epic Games launched a $ 100 million fund called Epic Megagrants with prices ranging from $ 5,000 to $ 500,000 for developers who create 3D experiences in Unreal's engine. The company offered 500 Magic Leap One headsets to participating developers working on applications for spatial computers.

Finally, the Knight Foundation invested $ 750,000 in five museums to facilitate the use of immersive technology. While it fades into our top 25 compared to some of the investment, a six-figure investment can still buy a museum a handful of HoloLens 2 or Magic Leap One headsets.

Investment landscape assessment for the year 2019

In comparison

The 10 largest investments in 2019 amounted to 1.19 billion USD after 2.26 billion USD in 2018 and 2017 1.82 billion US dollars for the same grouping. The financially strong company closed in 2019 at only $ 280 million, compared to $ 1.25 billion in 2018 and $ 502 million in 2017. 2019 is also one of the narrower positions at the top, with only 10 Separate millions of dollars in first and third place.

In addition, we saw the case of the early AR hardware manufacturer Meta Company, ODG and Daqri. And then there was the acquisition of Leap Motion for $ 30 million, far from the $ 50 million the company had raised in the 2017 financing round.

Is this a sign of a decline in the AR market? Did the failures of several AR companies deter investors? Or are we at a mature stage when companies turn past funds into actual revenue? 2020 will be an exciting year for the direction of the industry.

Do Not Miss: NR30: The 30 People of Next Reality to Be Seen in Augmented Reality in 2019

Cover Picture on North / YouTube

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