Although David Bowie's 72nd birthday will be celebrated next week, his fans and admirers will receive a gift in the form of an augmented reality app that examines the artist's career.
Available for $ 7.99 on the App Store and on Google On January 8, "David Bowie Is" is a virtual replica of the traveling exhibition of the same name, which has attracted two million visitors to 12 cities.
The app consists of a collaboration between the David Bowie Archive and Sony Music Entertainment (Japan) Inc. and consists of more than 20 virtual galleries that explore the different eras aspects of Bowies Careers ranging from his childhood influences to his final album Blackstar with stops at milestones such as his hit "Space Oddity" and the Tour "Ziggy Stardust".
Each gal lery showcases 3D costumes and album covers, handwritten music and lyric sheets, magazine ads, music videos, concert material, and other memorabilia that fans in AR can see up close and personal. Award-winning actor Gary Oldman ( Harry Potter, The Dark Knight ), a close friend of Bowie, acts as a narrator throughout the tour, although Bowie's music and interview clips are central to most of the experience.
"This will make the amazing show" David Bowie Is "broader audience," Oldman said in a statement. "It's great that his fans can experience it, it was a privilege to be involved."
While Next Reality scored a backstage pass for the AR Museum with a beta version of the app, let me say that the app is worth the price of the shoot.
Designed for viewing tabletops, the experience The boundary between augmented and virtual reality is constantly blurred. The galleries surround the user's space with dark backgrounds and multimedia backdrops (however, the real world is still faintly visible on closer inspection through the darkness.)
The surface of the AR Museum is reminiscent of Google's Vermeer virtual exhibition Art & Culture App. While Google mimics the appearance of a museum, "David Bowie Is" generally uses an otherworldly experience.
Users follow the linear path of the tour, or they can jump over a map of the system exhibit. You can also explore any gallery by moving your smartphone through the virtual environment. When users tap items in the camera view, the virtual gallery is subtracted, leaving only the selected artifact, along with a pop-up card with more details, in the user's physical environment.
Even the virtual galleries themselves are works of art. "Space Oddity" places visitors in Earth's orbit, with artifacts floating in space. At the end of the story of Oldman, the image of the earth in the background is dramatically pushed into the background. The "Ziggy Stardust" gallery, consisting of virtual mannequins that Bowies carry many costumes for the persona, explodes in a flash of light on the screen, while Bowie appears on the stage with live footage in the background. Bowie and Oldman on spatial audio. Headphones are therefore a prerequisite to really enjoy the AR experience. In particular, this feature emphasizes Oldman's role as a tour guide, with his voice serving as an indication of where the audience should direct their attention. And when the music starts, it seems to fill the room.
The combination of AR visuals, spatial audio, and an outrageous presentation creates a deep, trance-inducing experience , In keeping with this, the overall cosmic atmosphere of the experience fits Bowie's psychedelic pop feeling in a way that is enhanced by augmented reality. In a nutshell, the app reminds me of a time when music lovers experienced albums as a more complete experience (rather than one-time, digital singles) hypnotized by the music streaming from their headphones as they disassembled and took the album cover The text is literal.
It's easy to complain about such descriptions when everything in AR is supposedly magical, but in this case, the "magic" of Bowie's AR experience is no exaggeration. It's a milestone worth every penny the fans will pay for it, and with luck, the app will influence other artists to revive the art of the album approach to music projects.
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