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The Augmented Reality Influencers of 2018 «Next Reality

Influencers of augmented reality demonstrate expertise in their fields and outlines that they evangelize to others.

The idea of ​​the "influencer" reached buzzword status among the marketing community among those looking to reach large audiences. These days, the world of influencers has enveloped people from different backgrounds who would otherwise be happy.

AR Influencers include those who have gained or otherwise greatly supported groundbreaking augmented reality experiences, from marketing and business use cases to new ways to tell stories or create art. They introduce new ways to apply AR for work and play and tutor developers on how to create experiences for new platforms. These influencers set the standard for ethics and morals in the field. They are inspiring many others to follow.

As an emerging field, influencers are more critical now for augmented reality than they want to be down the road. The field of AR influencers is not exactly a blank canvas, but it still contains more space than crowded. Nevertheless, these pioneering AR influencers are showing where the technology is going and, more importantly, where it should go.

Lubomira Rochet ̵
1; L'Oréal

Cosmetics brands are among the earliest adopters of augmented Reality for marketing purposes via virtual try-on experiences. L'Oréal stands as a leader in this respect, thanks to Lubomira Rochet (pictured in the cover image at the top of this article), the company's chief digital officer and a member of the group's executive committee.

A French-Bulgarian national, Rochet graduated from the elite Ecole Normale Supérieure, Sciences Po Paris, and the College of Europe, Bruges, where she studied as an economist. Among her credentials is a stint at Microsoft managing relationships with startups.

In 2014, she joined L'Oréal where she oversees the company's digital transformation efforts. Her approach involves marrying marketing and e-commerce efforts. In an interview with Ad Age Rochet made Genius for L'Oreal Paris (a virtual try-on app with more than seven million downloads) and mobile apps cited as a key to the company's strategy. Under Rochet's watch, the company has partnered with Perfect Corp.

The most important thing Rochet is doing is normalizing AR as a robust and practical tool for millions of consumers, all while other companies are still desperately looking for sustainable ways to employ AR [19659011] acquisition of Modiface

"We at L'Oréal and ModiFace want Rochet at the time of the acquisition in March 2018.

Bringing the technology in-house significantly boosts L'Oreal's AR capabilities and extends those resources to the company's 34 makeup brands, which include Lancôme, Giorgio Armani, Urban Decay, and Maybelline, among others. Moreover, it signals that L'Oréal's commitment to augmented reality is not a trend-driven flash in the pan, but part of its long-term marketing and e-commerce strategy.

Rochet is doing is normalizing AR as a robust and practical tool for millions of consumers, all while other companies are still desperately looking for ways to employ sustainable employment.

According to some estimates, the global cosmetics industry has a market value of well over $ 800 billion, and the variety of environmentally friendly and non-animal tested cosmetics. AR apps, and it's looking like the rest of the industry is following its lead.

Aleissia Laidacker – Magic Leap

We already know that Magic Leap's CEO is a mysterious, somewhat eccentric figure leading the company with social media posts in the middle of the night and only occasional public appearance. Aleissia Laidacker, an interaction director at Magic Leap, who stands for the Greater and more public-facing member of the Magic Leap team the rare windows in the mostly opaque inner workings of the company.

Image via Magic Leap

If you have any one of a number of tech conferences, Leap's Platform, you've probably seen it either on video or online, directly engaging the tech community. Leap's sometimes frustrating secrecy, while they are looking for others, thanks to her gaming industry roots, she's been keyed to framing the company as just tech-driven, but content-driven as well.

Laidacker stands as one of the most uniquely insightful, genuinely engaging, widely accessible , and technically rock solid tech leaders future startup founders and teams would do well to model themselves after. Luckily, Laidacker is now applying to the AR space, and we are all the better for it.

Below are her lightly edited responses.

What's the first time you experienced AR or VR?

On my 10th birthday, I went to a local amusement park, and it was the first time I tried VR. It was a dinosaur VR experience with 4D haptic feedback. I loved it so much;

Favorite movie depicting the future of AR or VR?

Who Framed Roger Rabbit .

If you were one of the people who made the sci-fi movie, it would not be the same.

] Graeme Devine [chief game wizard at Magic Leap]. Seeing his conference talk at D.I.C.E.

Julie Young – SH // FT

Over the years, the tech industry has picked up a bit of a reputation as being a boy's club, with women being underrepresented at many tech companies when compared to the general population. Along with that disparity, allegations of sexual harassment and racial insensitivity have darkened the doors of some of the biggest companies in Silicon Valley. Julie Young is one of the many talented people working to shift the representational balance in tech.

Image by AWE / YouTube

Young is the co-founder and CEO of SH // FT, an organization dedicated to promoting diversity in augmented reality and virtual reality companies. The SH // FT organization advocates for women and people in color with companies in the AR and VR industry via scholarships, mentorships, events, and other programs. Microsoft and Oculus are among their partners in these endeavors.

A graduate of the University of Pennsylvania, where she is a student of economics at The Wharton School, has extensive experience in the industry as well. Most recently, she worked on augmented reality experiences at Snap, Inc. So she worked as a Producer for Virtual Reality Emblematic Group, where she produced a pair of room-scale VR experiences, Out of Exile: In Daniel's Shoes and Across the Line , and worked at Goldman Sachs.

As efforts like Young's increase, there are signs the tide is turning towards more diverse representation in tech. For example, the AWE conference, via a partnership with women in XR, recently committed to featuring more women as its speakers at its events. The initiative started with its most recent conference in Santa Clara, where more than 100 professional women from the immersive computing industry appeared as speakers and young among them.

Graham Roberts – The New York Times

As the director of The New York Times . NRW: The Augmented Reality.


A five-time Emmy-nominated journalist for the Times Roberts specializes in visual storytelling. To date, Roberts and his NYTVR team have produced augmented reality features on the Winter Olympics, David Bowie's Freaky Costumes, the latest NASA mission to Mars, the deadly volcano eruptions in Guatemala, and chemical warfare in Syria.

"Something profound has What is the purpose of this article? "Roberts in An article introducing the Times AR and VR work. "Neither actually there, but appearing to be and believably so."

In addition to his Emmy nominations, Roberts has earned recognition for his nomination from the Society of News Design, the Cooper Hewitt National Design Awards, the Edward R. Murrow Awards, and the Pulitzer Awards. Having studied digital media design at the University of Pennsylvania, Roberts now passes his knowledge on the next generation of reporters, teaching motion graphics at the CUNY Graduate School of Journalism.

We spoke to Roberts about how he views the AR landscape from his unique perspective. Below are his lightly edited responses.

Describe your first time experiencing AR or VR?

SXSW 2013. I waited in line to try something called "Oculus DK2," which had just come out , I tried a piece called "Strangers" by Felix and Paul Studios. It was incredibly simple, just sitting in a loft while listening to a musician playing his piano. I looked around, realized that it was a dog chilling, and this was the real eureka moment.

So much so that I reached into my pocket to check my phone while I sat there. Of course, I did not take my phone out of the headset, but the fact that it had been discovered that this child of experience had a transportive power.

Strange Days starring Ralph Fiennes in 1995.

What is the thing you dislike about AR hardware or software?

On devices like the HoloLens, I'd say the field of view. You can just tell how much more it will be when that is improved. On phones, the varnish of good occlusion; I know it's a hard problem though.

What's the most important thing that happened in AR last 12 months?

ARKit and ARCore. This brought quality AR to a huge audience on devices already own. Nothing else comes close to moving the needle.

Gordon Meyer – Lampix

New York-based startup Lampix, Gordon Meyer has become one of the loudest voices in the world pushing AR forward, far away from Silicon Valley on the East Coast. In recent weeks, Meyer has moved on to his role at the company, but his interest in immersive computing predates his stint at Lampix. Before Lampix, Meyer: The Augmented Reality Influencers of 2018 ” width=”532″ height=”532″ style=”max-width:532px;height:auto;”/>

19659020] Before leaping into virtual worlds, Meyer was instrumental in pioneering another tech-powered space. Sirius XM, Meyer spent more than 30 million subscribers in the overall media landscape with over 30 million subscribers. 19659003] The early experience with transforming a new platform into something mainstream users flock to is not just to AR, but to companies like Lampix in particular. Billing itself as one of the first blockchain-powered AR platforms, Lampix is ​​currently working in cities around the world, allowing users to experience AR without the need for smart glasses.

Although The company has only secured around $ 14 million in funding, it's already being mentioned in the same conversations as some of the biggest players in AR, and much of that is due to Meyer's relentless drive to push the Lampix platform and, more importantly, support the overall AR community as it matures into a mainstream technology.

We spoke to Meyer to find out why a traditional media veteran moved into the immersive computing space. Below are his lightly edited responses.

The moment you knew AR what the future?

Seeing my daughter's face when I turned her into a lion on my iPhone.

Hardware hardware company software

Hardware companies keep putting out concept experience of their first-generation devices. While it's great to excite the masses, it's a disservice to our industry.

What is the most important thing that happened in AR in the last 12 months.

The introduction of depth sensing on the iPhone

Stuart Campbell – Eyejack

One of the seemingly least likely names on this list, award-winning illustrator, interactive designer, and writer Stuart "Sutu" Campbell creates stories at the intersection of art and technology. But it's his Eyejack app, one of the top mobile AR apps available, and the resulting experiences that vaults him toward the industry's apex.

Image via Stuart Campbell

Previously [Campbell] Nawlz and Yomala Yala Project and NEOMAD. His multimedia installations have been screened at the Australian National Museum, and he has also designed pilot training programs for the Australian military.

The artist began experimenting with augmented reality art in 2015 with a scannable tattoo. He followed that up with Prosthetic Reality an interactive anthology of work by 45 artists. The works were brought to life with vivid animations via Eyejack, which operates via image recognition technology.

Campbell is now working to open its Eyejack as a platform for artists, with early beta access coming soon.

We spoke to Campbell to find out some of the inspirations that drive his AR creative endeavors. Below are his lightly edited responses.

Describe your first time experiencing AR or VR?

My first time experiencing AR what when I started making my Modern Polaxis AR comic. In this book I am working on an artwork with EyeJack, Lukasz Karluk and I transformed one of my Polaxis illustrations into an artwork,

It was a combo of AR and projection mapping; we used our custom AR app to calibrate the data projector so that the projection mapped to the artwork instantly without any fiddling around. My first VR experience was Tilt Brush.

What is your favorite movie depicting the future of AR or VR?

I like the little hologram sequence designed by David O ' Reilly in Her . Or "Hyper-Reality" by Keiichi Matsuda.

What is the thing you dislike most about new AR hardware or software?

With my own software, the thing that frustrates me the most is getting it working on all the different devices and operating systems. The operating systems are always updating, and they are not investing much in backward compatibility.

Adario Strange and Tommy Palladino contributed to this report.

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Cover image via Next Reality and L'Oreal

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