They say home is the heart. The opportunity to see the inner sanctum of Magic Leap is thus an access to what moves the company, just as the fruits of its work make it to select AT & T stores.
Elsewhere, while Apple's big games, news, and TV news did not show much in terms of augmented reality per se, an announcement may be as important to the future of AR as the often slumped smartglasses.
Speaking of smartglasses, Huawei made a startling start to the AR wearables market this week with its own smart glasses. But it's not what it sounds like (pun intended).
Take a Tour of Magic Leap's Top Secret Headquarters
The long-guarded veil of the Magic Leap mystery was finally canceled last year when the company unveiled its Magic Leap One Device.
But even now, as the company releases new high-profile apps and partnerships, the company itself remains a cipher. We can now erase at least part of this puzzle with pictures we received from the interiors of the remote Magic Leap headquarters in Florida.
REALITY BITES: After a veritable exodus of executives, Snap has filled one of them vacancies, with former Twitter and ESPN marketer David Roter joining the company as vice president next month He will report to Jeremi Gorman, Chief Business Officer, while Red will be responsible for advertising to advertisers, as if the company had to pay some attention to its creative community, as it is called by the campfire, that top creators find that opportunities for brand content are scarce.
Apple Lays Foundations for AR Smartglasses via Apple Card
On Monday, Apple introduced its Apple Card k The company's first step is to become a truly mobile payments company. And the product has far-reaching implications for our future of augmented reality, some of which may not be immediately obvious.
Let's start with a little background. Apple Pay has been around for quite some time, and has managed to catch a large number of users, but it's still not as ubiquitous as you would expect for a product from iPhone makers.
REALITY BITES: At this year's Adobe Summit, the host company impressed the Futurists and the Marketers with their expanded offerings , If that was not enough, Adobe brought the actress Mindy Kaling on stage to attract even more attention.
Huawei takes pictures at Snap Spectacles while revealing Smartglasses
. The China-based company introduced a surprising addition to its product range: Smartglasses. The device is being introduced in partnership with South Korean fashion eyewear manufacturer Gentle Monster.
One particularly interesting part of the presentation was when Hankook Kim, the CEO of Gentle Monster, took a lot of time to take a few shots at Snap's Spectacles
REALITY BITES: This week, not one, but two screeds of augmented reality come from the depths of the medium. Co-founder of HoloLens, Avi Bar-Zeev, fresh from his time at Apple, reworked the concept of the superpowers Augmented and Virtual Reality in the context of six years of innovation and iteration of technologies. Super Ventures Partner and Augmented World Expo co-producer Tom Emrich explored seven ways reality and virtual reality turn the advertising and marketing industry upside down.
AT & T sells Magic Leap One alongside Game of Thrones AR Promotion
In recent months, the Magic Leap One has often tied promotions to groundbreaking entertainment properties, but the most recent is the startup's biggest ever coup. On Wednesday, HBO announced an upcoming Magic Leap One experience that will allow fans to experience the world of Game of Thrones in augmented reality.
And if fans are really impressed by the Game of Thrones experience and more spatial computation, the Magic Leap One will be right in the stationary AT & T store where the demo is located. for sale (for $ 2,295).