You can almost see the collective breath of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable with augmented reality technology is probably the device that finally puts the smartphone in the background.
Apple's upcoming AR glasses (though not officially announced) will be the company's successor, the first wearable device that Apple will look at in 2015 (yes, that was only three years ago), solving one that has already begun in Asia Chain reaction in the smart glass industry.
Although devices like North Focals – the narrowest example, mainstream-friendly AR Smart Eyewear (though only capable of 2D, non-immersive graphics) ̵
So, when we imagine what the next wearable Apple will look like, a better bet seems to be a cross between the design style of Focals and Vuzix Blade The functional design of the Nreal Light, a Device connected to a tiny (170 gram) Hip Computer Module or Android Smartphone for impressive AR experiences.
With the Nreal Light, the user has the capabilities of SLAM (simultaneous localization) and mapping), object detection, plane detection and 6DoF tracking. I've used it, and although the field of view is somewhat limited, the experience is "good enough" and the only thing missing in the equation are apps and content. In these areas, Apple is far ahead of AR headset manufacturers. Apple also makes one of the most powerful and popular hip computers in the world, the iPhone.
A recent report by Apple analyst Ming-Chi Kuo points out that Apple is indeed in need of an iPhone to push its AR glasses. If this report is accurate, the Nreal Light, which comes from Apple's manufacturing site in China, could be a slightly more comprehensive preview of Android, which is said to be produced by Apple.
But let's stay in China for a moment.
Although many of the world's smartphones were manufactured, China initially made headway in the smartphone wars, haunting Apple and Samsung for years before finally achieving some parity in terms of revenue and product quality. With this mobile device gap closed now, you can not expect China to lag behind in mobile AR hardware and software.
It's fascinating to hear so much talk about China's growing competition with US smartphones, robotics, and AI and find so little of this conversation reflected in conversations about AR , China iterates fast and often experiments. What I have learned from many years in Asia is that the West rarely gives enough attention to what happens on the ground in Asia Tech.
Long before emojis and selfies became big in the US and photos of food and SMS emoticons (the precursor to emoji) were out of date in Asia. Asia's mobile culture had such a lead in the US that when the iPhone hit the market in 2007, some thought that it would not be popular with an already invested and mature mobile device customer base in Asia.
We Know It Now Apple eventually won Asia for itself, but the many lessons that early mobile giants like Docomo, Softbank, and SK Telecom learned and benefited from were not transferred directly to Western wireless players. Instead, these Western companies effectively began to build and promote a mobile cultural culture in the West.
The lesson? It is time to give up our cultural myopia and watch the happenings with AR in China.
If you want to know how important AR is for China, keep in mind the fact that Nreal is Shunwei Capital, a major investor of smartphone maker Xiaomi, and its YouTube competitor iQiyi. Shunwei Capital currently manages more than $ 3 billion, mainly for technology companies. Another notable AR player in China is the BOE Technology Group, the state-owned company was one of the early investors in the Meta Company and is still active in the mobile display, IoT and augmented reality.
Earlier this year, the company released a video series that shows its vision of how AR can be seamlessly integrated into everyday life. And these are just a few players in the vast pool of technology-based capital that operates in Asia, and that is largely focused on AR.
The new innovations that connect Apple with the AR dynamic eyeglass wearer, are known for the smartphone Copying does not take many years, as the iPhone. Instead, these innovations are replicated and iterated even faster than anything we have seen in the early iPhone competitors.
So, when Apple unveils its long-standing AR wearable, it will not just look like Android competitors in the Chinese market (locally as a trademark and as OEM options for international vendors), but whatever Apple owns the eyeglass wearer. AR-Dynamic brings, does not take many years to copy, as was the case with the iPhone. Instead, these innovations are imitated and iterated even faster than anything we have seen in the early iPhone competitors before, because China is at this time technically the first driver for Mainstream Mobile AR.
I left the US move to Japan in 2007, just before the launch of the iPhone. At the time in the US, most of us were still obsessed with our flip-phones. Only a few opted for devices like the Hiptop (aka Sidekick), the Blackberry, and some Palm Pilot hackers still on the Palm Treo When I returned to the US in 2012, mainstream behavior had changed completely. People were now running from elevators, bumping into people whose heads were buried in iPhones, saying "#winning" had become part of regular conversations. Technology is changing human culture so fast. Five years can shift the entire planet.
The same kind of tectonic shift is done with AR over portable devices. Devices like the HoloLens 2 and the Magic Leap One show us what the best versions of these AR experiences can be, but it will be the mobile wearables that really are the catalysts that make a big difference.
It was not long before we got used to sending out pictograms instead of paper letters and new emails. The migration from Mapsco paper maps to mobile GPS devices was done in no time. And 2007, the last year Kodak made a profit before the bankruptcy in 2012, is the year when the iPhone taught US consumers to photograph "everything" every day.