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The Future of Augmented Reality Mainstream Adoption «Next Reality

What does mainstream augmented reality look like? I'm not talking about what you see in concept videos and sci-fi movies. What Does It Look Like

If you ask someone who works in the AR field today, the future of AR is everywhere where the immediate gains are. For most, this means Enterprise AR. And they are right. However, this is only a temporary matter.

Already in March, the XR Association, which includes Google, Facebook, Samsung, and Sony Interactive Entertainment as members, partnered with international law firm Perkins Coie, a large group representing clients, in the AR and VR sectors, as well as in Blockchain, Internet e-commerce and interactive entertainment (customers were Microsoft, Intel, Amazon, Magic Leap, T-Mobile, Apple, Lucasfilm, LG, Dell, HTC, Lockheed Martin), and many others). Together, the organizations released a survey that invited 200 founders and startup executives to think about immersive technology.

The majority of respondents (54%) believe that entertainment will be the leading investment target for immersive technology ̵

1; especially games. Conversely, only 20% of respondents chose production, automotive, education, and military (the usual targets for Enterprise AR) as likely beneficiaries of increased immersive technology investment.

Although the AR and VR polls are referred to as "immersive" technology "as a whole (which is likely to skew the results towards more game-intensive VR), the trendlines are becoming clearer." Today, companies are getting the best AR hardware and software execution and performance Development and development are being carried out over time, but over time AR is destined for the masses.

BOE's concept of mainstream AR usage at home. Image from BOE / YouTube

The platform decisions of the interviewed experts for immersive technology revealed additional indicators pointing to a mainstream future: ARCore (34%), Android's mobile AR development environment, which currently only works for smartphones.

Second place is Apple's ARKit (20%), which is the top two. Mobile device platforms already account for more than 50% of the leading AR development area R business people out.

What about the corporate-focused HoloLens? Only 16% named Microsoft's device as a development goal. However, most of these people probably did not have a chance to try the HoloLens 2, which is a big step forward for AR in general. In Magic Leap, the device was classified as only 6% development goal.

Asked what are the biggest barriers to introducing AR, respondents cited the user experience (hardware, technical issues) and supply as the two leading hurdles.

While the VR currently attracts much of the immersive computing buzz about movie franchises, an incredibly active hardware and software release environment and a growing VR gaming community, and the growing VR gaming community , 70% of respondents believe that AR exceeds expectations of VR revenue over the next five years.

And while VR is currently gaining on movie franchises, an incredibly active hardware and software release environment, and a growing VR gaming community, an impressive 70%, the immersive computing buzz is currently growing Survey respondents believe AR will exceed VR's revenue over the next five years.

All these numbers make it even clearer why so many insiders from AR put on apple ext move in AR, instead of focusing on high-end headset makers and smaller startups. Hardware and content are two areas that Apple dominates, especially in the mobile sector. And Once Apple has brought its vision to market, it's logical to predict that a new wave of Android capabilities will be made possible by the same kind of copy settings that followed the release of the iPhone with a mobile industry.

But when will this reality move from Apple AR Smartglasses device arrive? Well, Apple analyst Ming-Chi Kuo, who is usually a reliable source for what's coming next, indicates that the device is already in production to some extent.

If this is true, it may be helpful to see how the gradual results show up. The Apple Watch has occurred. Some of the first rumors about an Apple Watch came up in 2011. Four years later, in September 2014, Tim Cook officially announced the device at an official event. The device itself was only sold the following year, in April 2015.

Let's now apply this frame and timeline to a potential rollout of Apple Glasses.

The Apple release announced ARKit 2017, but rumors of an Apple Smart Glasses have been available since since 2016. If Apple's product cycle compares to the dynamic dynamics of leaks, we should get an official Apple Glass announcement either in the fourth quarter of this year or at next year's WWDC 2020 (Q2). Based on these estimates, we might be able to buy Apple glasses in the second half of 2021. This is not too long for categorical product releases.

But if Apple's AR smart glasses enter a new era of mobile AR for iOS and Android users, what will become of all these high-end AR headsets (mixed reality, spatial computing, etc.)? After the long-awaited release of Magic Leap One, the future is still unclear. The company claims it has a consumer-oriented "Magic Leap Two" device at the plants that will support AT & T's 5G network. There is no date attached to this claim, but many hope that it will be smaller, cheaper, and more competitive with the features offered in HoloLens 2.

The Magic Leap One, as it was recently seen in an AT & T spot. AT & T / YouTube Image

However, the recent launch of Magic Leap One on the AT & T website as a product that consumers can "buy today" has sent a confusing message: Why are they selling a relative bulky, developer-centric device Is not designed for outdoor mobile use on a fully established wireless service web site when a different, more consumer-friendly version will be released soon?

Because of this aggressive selling decision and the still relatively small community of Magic Leap developers, there is evidence that it may take some time for us to release a consumer version of "Magic Leap Two." see

. And even if it is smaller and cheaper, Magic Leap would have to release its announcement before Apple takes the spotlight with Apple glasses. But time flies in this window, so Magic Leap is best to try to become the Coco-Cola Pepsi of HoloLens 2 in the Enterprise AR space.

The most exciting thing about HoloLens 2 is that this is the case It's not so well suited for the mainstream, it's a great experience, we should not be surprised when it pops up in amusement parks and other location-based entertainment. HoloLens 2's eye tracking and hand tracking are so stable and smooth, and the new hardware is so comfortable that game developers and big IP owners may not be able to dive into what is currently the world's best AR experience. [19659027] The Future of Augmented Reality Mainstream Adoption ” width=”532″ height=”532″ style=”max-width:532px;height:auto;”/>

HoloLens creator Alex Kipman with the HoloLens 2. Image from Microsoft / YouTube

Nevertheless, it's likely long term that it will take even five to ten years for customers Due to the smaller form factors and software support networks of both companies, they will switch to Apple and Android AR wearables.

Therefore, based on all available evidence and indicators, the best way for non-business content creators Every service provider using mobile apps today is starting to develop and test their AR apps "now."

Whether you focus on iOS, Android, or both, it's time to work on these mobile AR solutions. A completely new interface and user experience dynamics is today . If you decide to wait until Cook comes on stage and announce Apple's "one more thing," you're already late for the party.

Perception: It will take 5 to 10 years for Augmented Reality to become mainstream.

Next Reality: Apple Lights Apple Glass Backup in early 2020, 2021 is AR's big bang as lighter, mobile smart glasses explode on the world stage.

NEXT: ] The Future of Augmented Reality – What to Expect This Year and 2020

This post was created as part of our Future of AR series , Take a look at the whole series.

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