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Home / Tips and Tricks / The future of the AR cloud – a thousand walled garden blooms «Next Reality

The future of the AR cloud – a thousand walled garden blooms «Next Reality



By far the most significant development for AR in the coming months and years – the development that will drive AR's acceptance – will be our confidence in the AR cloud.

Soon you will see companies attempting to brand this technology, some of them monikers developed (such as Microsoft's Azure, "magicverse" Magic Leap, etc.), with which they have various unique features and Can market approaches.

Do not miss: The Magic of HoloLens 2-hand interaction by Microsoft when viewed in Mixed Reality Toolkit v2 demo video

In general, however, it is the same thing that data in the cloud are tied to mobile devices that turn AR devices into gateways for our avatars. This new landscape of reality is overlaid with virtual interactive information.

Of particular interest in the early rumblings of this space are the most benevolent sounds some executives make to keep the ecosystem of the AR cloud "open". This feeling is common in the development of technology rooms. Kum-ba-ya, let's work together to promote a collective approach to this emerging technology, etc. I support that spirit and attitude.

This rarely ends, at least when it comes to money. To be clear, the AR cloud represents a huge new revenue opportunity, regardless of whether the AR application is entertainment or enterprise oriented.

(1) Magic Leaps Vision of an AR cloud dynamics consisting of layers of immersive data and Content exists. (2) Magic Leaps Vision of AR cloud dynamics consisting of layers of immersive data and content. Images via Magic Leap

Whether bundled with your Wi-Fi package or offered separately as a standalone subscription service, the revenue that could be generated through access fees to the AR cloud, as well as the AR cloud " In-App "" Purchases – Will Provide a Significant New Source of Revenue There are already companies like Cognitive3D whose goal is to provide detailed analytics that focus on how users work in AR. "

AR-Cloud platform has evolved, this could be beneficial for developers. You could use your service, such as Uber B., and put a button on the street you click to start a ride, like a virtual taxi stand. Or, look at a poster for a concert and see the "Buy tickets" button right there, "says Anand Agarawala, co-founder of Spatial.

" I think it will take a few years, but it could Changing range of industries. Think about how much advertising is scattered in our urban environments. Imagine now that the disappearing and becoming digital and hyper-personalized, as in Minority Report . Not that I'm in love with this idea, but you can see that your future AR version of Instagram will run on such embedded AR cloud ads. "

It's so much money to earn and gain data, the first AR c loudspeakers do not stand for a vast network of seamlessly interconnected nodes, experiences and services – instead, a multitude of walled garden AR clouds will emerge. Each one will have its own value contribution, some will be completely free and abide by the ethics maintained by the creators of the Internet and the World Wide Web – the best is open and free, others are freemium, who provide limited access with value added purchases and / or in return for the personal information they use to show your ads, others will only be subscribed to grant access only to those who have the monthly income to pay for the service .

Corridors That Own It allow us to interact across these AR clouds, but due to the walled gardens, our AR cloud experiences are probably just as diverse as our streaming TV and movie experiences.

Consider how our use of digital content works today. Some people consume daily free music and television programs about pirated files or illegal streams. Some consume digital content through legal, publicly funded radio and television stations. Others are paying for the privilege to access highly curated and secure services such as Spotify, Pandora, Netflix, Hulu and others. AR clouds will not be different.

How will we decide? I think the answer is safety and comfort.

If security and your data are important to you, it's probably worth paying for a service that provides a degree of protection. I wrote about it recently when I referred to Apple's new Apple map service and why the company is selling its role as a trusted repository of user data and privacy instead of credit and payment services.

In a survey of 200 founders and executives in March, Perkins Coie found that 61% of the development of immersive computing technology was concerned about data security and consumer privacy.

It may be difficult for some to deal with something that is not yet ubiquitous. Imagine a world where almost all of your interactions require browsing through a portable, camera-equipped device that will keep your location and your purchases all day long, similar to your current smartphone. However, the key difference to AR Smartglasses is that the device offers service providers and providers an even more fruitful source of consumer data.

For example, rather than just tracking your purchases, your location and the sites you visit, mobile AR smartglasses of the near future will use eye-tracking to track what you see in the real world. Marketers often use the metaphor of "capturing eyeballs," but mobile AR smart glasses that incorporate eye-tracking technology will be the first opportunity to literally "capture" eyeballs and pinpoint the data that relates to what really attracted a consumer's attention.

And besides, the eye-tracking data also raises the question of which AR cloud you will "not" trust to access and sell your outward facing camera. If you think that your AR cloud service can protect you from hackers knocking on your glasses to get a sense of what you see at home and in the office, you must also trust the service Do not allow anyone to take a look at your camera while sitting in the living room and chatting with your family.

If this sounds far-fetched, keep in mind that a recent Bloomberg investigation by Bloomberg revealed that records of Amazon echo devices are heard by humans, with the explanation that People help train the voice-controlled Alexa software service. Whatever the intent of the listening is, the fact is that the voice-controlled device in your home, which you trust to be limited to meeting your needs, also accesses some of your private conversations and listen to people.

This seemingly innocent violation of privacy becomes all the more annoying when you consider the idea that a similar service is taking place in an AR cloud via your AR Smartglasses. The data collection of such an assistant is very likely to include video footage of what you are looking at, as well as eye tracking data related to what you have seen daily in the real world. Who will we entrust this information to?

What we say audibly can often reveal our opinion on various topics. However, at least these statements are filtered through our thinking process and internal considerations before being pronounced aloud. However, if the data miners often record their unconscious glances, as well as the people, places, and things they look at, in ways that they do not even know, raising the bar for trust will greatly increase them.

While many are talking about improving the AR cloud over the coming months and years with 5G speeds and amazing AR applications, there is only one product feature that will be the most valuable differentiator: trust. The AR cloud that can best sell privacy and security is the AR cloud, which will rain on everyone else, forcing us to seek shelter in a trusted, secure and convenient virtual space we take everywhere.

Perception: The development of AR Cloud will create a new virtual universe of AR opportunities.
Next Reality: The growth of AR will bring platform wars from app stores to the cloud, compromising privacy.

NEXT: THE FUTURE OF AUGMENTED REALITY & 5G – WIRELESS MARKETING FOR AR IS RIGHT MESSAGE ON WRONG AUDIENCE

This entry was made as part of our Future of AR series. Take a look at the whole series.


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