Google’s latest Chrome extension shows you the number of ads on a website and the personal information (such as location or interests) that advertisers use to target you. The extension called “Ads Transparency Spotlight”
The Ads Transparency Spotlight is part of a comprehensive push for ethical advertising. It uses Google’s new ad disclosure scheme, a unified system that allows advertisers to explain why they’re seeing their ads. Google is the only company that implements the ad disclosure scheme. However, other advertisers are encouraged to use the system.
Our new Alpha (Ads Transparency Spotlight) extension for Chrome is part of our ongoing initiative to give users better insight into and control over the data used to personalize ads.
Of course, the Spotlight Ad Transparency tool only shows works when advertisers work with the ad reporting scheme. You won’t see as many ads and trackers as Ghostery or Privacy Badger, which shows you all the ads and trackers on a website and You have the option to block unwanted content.
Ads Transparency Spotlight is available in the Chrome Web Store. Once downloaded, you’ll see an ad transparency icon next to your Chrome browser’s search bar. Pressing the icon opens a flyout window where you can examine the ads on a page.
Source: Google via Engadget