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Home / Tips and Tricks / The Rise and Fall of the Meta – The Founder of AR Pioneer Reveals An Inside Story That Went Up For Sale To New Owners «Next Reality

The Rise and Fall of the Meta – The Founder of AR Pioneer Reveals An Inside Story That Went Up For Sale To New Owners «Next Reality



The rise and fall of Meta, the Silicon Valley-based augmented reality startup that sought to challenge, among others, the HoloLens from Microsoft and others, lasted only six years.

Now that the story of the company and its founder Meron Gribetz is coming to an end, we finally have a deeper understanding of what exactly happened in the company and how and how the future might look for the company's assets.

The Fall: Augmented Reality Check

Just a few days after Tech-Ephemera's incessant stream of Las Vegas's CES broke out in Las Vegas, Gribetz took the time to talk with me about the Message to speak that Next Reality had broken last week regarding Metas 'patent lawsuit, inadvertently revealing the full extent of Patas' financial problems and the ultimate fate of the company.

Gribetz sounds understandably tired of the long struggle over control over his business over the past year, yet maintains his usual optimistic tone when interfering with companies that have sold Meta's assets to a new owner. He is no longer the owner of the company and has no control over what could happen to the company, where he worked for over half a decade with pure passion, software and hardware innovations and a perspective on the future of the computer.

"There is a new home for [Meta’s] assets, and that makes me happy," says Gribetz. "That means there's a potential future for this [assets] and it's up to the new management to decide what the trajectory is, and I do not know what they're going to do."

Dream 1.0: It So It Should not End

In 2011, during a cool evening in Harlem, New York, near Columbia University, where Gribetz studied computer science and neuroscience, introduced a random interaction with one Smartphone-obsessed friend to decide on the ability to develop their own AR device.

His then-high vision was followed by experiments with AR interfaces, one of which is still available on YouTube (see video below). Even then, one could hear the excitement in his voice as he explained how his marker-based AR interface experiment worked at that time.

Aftermath [19659004] Nine months after I visited Meta's spacious Menlo Park headquarters, these offices are now vacant.Today Gribetz is thoughtful and even a little hopeful about the future, observing how the industry has helped pioneer planes into the future Starting form of competitors like Magic Leap and newcomers like Nreal.

"AR and VR are tough. It's tough The most complicated stack in the industry. We were able to achieve technological success at a fraction of Magic Leap's and Microsoft's budget, and I'm really proud of the Meta 2, "says Gribetz.

First complete AR system with hand tracking, optics, and world tracking were the things we had in Meta 1 in 2014. Many big players followed our standard, and I am proud of that, we were certainly early in the game, I think the early part of is really a matter of urgency that you can look back on in the future. "

After all, after so many ups and downs, Gribetz has some very simple advice for other AR entrepreneurs who wish to do so pave the way to the next computer phase.

"Start with the Killer App Any Founder in Any failed company took too long to achieve, and if I did it again, I would do it right at the beginning," says Gribetz. After years, I've found out that it's the right question any founder should ask, the hardware is not enough, find out your market, and put out your killer app. "

The story of Meta is not Story of failure, it's a parable to shoot at the stars and leave the runway on a mostly successful trip to take-off. What Meta Did to Move The AR industry pioneer will not be forgotten and may even continue to live in another form under the leadership of a new owner, but Gribetz is confident that he is still focusing on his dream of " Zero-learning curve "to create a computer", which for the masses is a kind of "iOS of the mind", in one way or another.

"I have a very clear job of using the [an AR] headset, just like that I said it at TED in 2016. to a billion heads, "says Gribetz. I did not say which headset, I said a strip of glass, light fields, photorealism and above all an intuitive computer experience on a billion heads. The whole situation, which is now in no way agreeable, will not slow me down on this mission.

Cover Picture on TED / YouTube

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