If you want to buy DSW shoes on Black Friday, you can save an additional 20% – but only if you smile more.
A mobile web ad augmented reality campaign created by PadSquad for the retailer. Customers smile for the camera. According to a PadSquad spokesperson, unlike traditional banner ads and the like, the DSW ad is displayed inline in website content. When scrolling through the content, users can interact with the ad or continue browsing.
Anyone who interacts with the ad sees a forward-looking camera view in the ad (as soon as camera permissions are accepted on a user's iOS or Android device). The ad then uses the smartphone's camera to measure the user's response through the app's smile meter. Users who fill their meter receive a 20% discount on online purchases, which can be used for Black Friday and Cyber Monday sales.
A system that rewards users for smiling. Why does that sound familiar? Oh yes … Black Mirror ! In the season's three episodes of the series "Nosedive," the character Lacey, played by Bryce Dallas Howard, becomes obsessed with her rating in a social media-style smartphone app that lets users target other users based on their shared content and interactions.
The fictional app also offers several augmented reality features, as it recognizes people with face recognition, and the overall rating and social profile of others can show the user's field of vision. The facial recognition function also displays a person's social rating when smiling in front of a camera-smiled mirror.
Amusing, It is always sunny in Philadelphia . The "People Rating" premise (without AR app) is also tackled with the episode "The Gang Group Dates," in which Dennis is equally obsessed, as a "five star man" in a dating app
In both shows, social ratings have an impact on the social standing of the user. Sunny bad reviews affect the user's dating prospects, but on Black Mirror does not affect ratings only the social standing, but also the access of a person to workplaces, to living space and even to airplane flights 19659014] The campaign runs from 22 to 27 November and does not target specific websites, but is delivered to users based on demographics That's what DSW is all about, so if you're in the DSW audience, watch the ad for sites you visit frequently, and in the meantime, you can watch a demo of the d Try this link .
Between social media platforms such as Snapchat and Facebook, various stand-alone apps, and now web-based experiences, augmented reality is becoming more and more popular with advertisers as a means to grab customers' attention. Let's just hope that marketers do not really bring the technology into the dystopian depths depicted in Black Mirror
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