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Home / Tips and Tricks / Tim Cook joins forces with HBO to advance the future of augmented reality, addressing the Apple AR glasses issue, Next Reality

Tim Cook joins forces with HBO to advance the future of augmented reality, addressing the Apple AR glasses issue, Next Reality



On Sunday, Apple CEO Tim Cook (the number one on our NR30 list) made a rare television appearance to talk about his current obsession: Augmented Reality.

In a section on the new HBO documentary news series by Axios, Cook invited two journalists from the site to the Apple campus to talk about tech.

"In a few years, we will not be able to imagine life without [AR]it's such an extensive platform," Cook said, sitting in the UFO-like confines of Apple's new headquarters.

Image by HBO / Axios

Later Cook brought the news team outside to Allessandra McGinnis, an AR product manager at Apple, to meet. McGinnis showed an AR app called iScape that allows users to create a virtual landscaping design that includes shrubs and trees, as well as the ability to control the time of day, to see what the final work will look like under real conditions all day long.

Image of HBO / Axios

The segment was short, but it also hit the subject Data protection, which is also an issue Problem that becomes important as AR clouds become more frequent and pervasive. Cook's comments on this subject came at a particularly busy time after he published a report last week in The New York Times . The Times report alleged Facebook boss Mark Zuckerberg forced his executives to abandon iPhones in favor of Android phones after hearing Cook's recent privacy commentary on Facebook's recent issues.

HBO / Axios

At the insistence of co-founder and chief editor of Axios, Mike Allen, and the chief tech correspondent Ina Fried, on why Apple claims this. Such a solid record in privacy, but still money from Google asking users for information to integrate into their apps, defended Cook's relationship by calling Google the best search engine and cited the privacy controls available in Safari.

Once When asked about the possibility of long-held Apple AR smart glasses, Cook was evasive as usual.