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Home / Tips and Tricks / Tim Cook Leads NR30 Mobile AR Leader, Magic Leap Expands, and Snap Exec Leaves Next Reality

Tim Cook Leads NR30 Mobile AR Leader, Magic Leap Expands, and Snap Exec Leaves Next Reality



Cited by many at this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of the Next Reality rankings. This week, we've been exploring more deeply why it's high on the list of NR30 Mobile AR market leaders.

In addition to launching the 2018 iPhone series on Wednesday, where Apple introduced several AR apps and features, the company also announced iOS 12 and ARKit 2.0 will be released on September 17. The release date also marks the one-year anniversary of ARKit's first release, the platform that changed the landscape of Mobile AR.

Even after the release of Magic Leap One, Magic Leap continues to work on the release of its next generation, adding another research and development lab in Europe. Other companies working in AR did not fare well this week as a tumultuous Monday brought news about executive shake-ups at Snap and Lampix, as well as funding difficulties at Meta Company.

NR30: Meet the Executives of Mobile AR

Image via Next Reality

In just 12 months Seeing Mobile AR Grow Fast

Since Apple launched its AR toolkit, users have downloaded more than 13 million ARKit apps from the App Store, but not existing apps that have been updated with ARKit features. Google completed the Tango project, but followed Apple's lead by launching a platform with even more features than ARKit 1.0 – ARCore.

In social media, Snapchat has expanded its AR platform with developer tools and advanced features, while AR experiences have expanded into advertising and ecommerce capabilities. Facebook followed and duplicated Snapchat's AR features on every corner.

House Mobile rules the AR kingdom, and here are the gentlemen we owe allegiance to in 2018 …

Tim Cook, CEO of Apple. Image via Apple

REALITY BITES: The New York Times received the augmented reality as a new means of storytelling and journalism, and thus found its way into the NR30. Ramona Harrison, Android software developer in the Times shows us a behind-the-scenes look at the publisher's approach to integrating AR into his mobile app for iOS and Android, and meeting some of the design challenges she and her colleagues face.

Apple's iPhone Launch Features NBA Steve Nash & Galaga Game Multiplayer AR

On Wednesday, as expected, Apple unveiled the next generation of iPhones, the iPhone X S and the iPhone X S Max along with the cheaper iPhone X R each equipped with a TrueDepth sensor

In addition to the iPhone launch, CEO Tim Cook The company demonstrated what these new devices can do with iOS 12 and ARKit 2.0 for augmented reality apps.

Read on to see the AR apps that have piqued Apple's interest partnered with Verizon to give away the iPhone X S to 150 Snapchat users in an AR scavenger hunt …

Image via Apple

REALITY BITES: Between location-based Pokémon GO-like gaming and persistent content from AR cloud platforms, real locations will continue to be a critical component of AR as technology evolves. Morgane Santos, a Unity engineer at Mapbox, unveils the evolutionary secrets to building AR experience around the world.

Magic Leap expands its research footprint to Europe

Magic Leap is back in the lab, given mixed reviews for the Magic Leap One, to improve the successor to the device.

On Monday, to facilitate further innovation and spread its physical footprint, Magic Leap unveiled a new Center of Excellence in Lausanne, Switzerland, which will expand the company's overall research and development capacity

Read on to Learn more about the work that will lead the facility, as well as the AR magic that is being created at the Magic Leap site in Seattle …

Magic Leap / YouTube Image [194559007] REALITY BITES: As technology evolves, sometimes the same names emerge as with older technologies. For example, while he is best known today for SpaceX and Tesla, Elon Musk was also a co-founder of PayPal. Although not a household name like Musk, Henry Copeland has a long history of building advertising platforms and content management systems for online news publishers and is now working on similar solutions for AR.

Key Execs at Snap, Lampix Depart & Meta Sufferers Setback

In an SEC filing released Monday, Snap, the company behind Snapchat, announced that Imran Khan, Chief Strategy Officer and member of the NR30 leaving the company to "pursue other options". Coincidentally, another NR30 member, Gordon Meyer, has left his position as vice president of product and marketing at AR startup Lampix. Lampix confirmed his departure by e-mail, although no reason was given for the separation of the routes.

After a $ 20 million round of financing failed, the augmented reality headset maker Meta Company was forced to vacation absence), accounting for approximately 65% ​​of its workforce for 30 days.

Continue reading to learn more about Khan and Meyer's departures and find out why Meta's round of financing is in danger and how the company plans to reverse its fate …

Every Friday Next Reality reviews the latest headlines from the financial world of augmented and mixed reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis and the like. Check out earlier editions of Market Reality for more news that you might have missed.

Cover picture about Apple

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