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To write a convincing cover letter – LifeSavvy

  A man's hands hold a letter across his desk and laptop.
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Even in the age of digital applications, cover letters are still relevant. So write a great CV! Writing a resume is difficult enough (though our series of resume guides will be helpful), but a potential employer expects you to send her a cover letter explaining why you are the right person for the job. How can you write a convincing letter for every job you apply for?

It's not about approaching each letter like a brand new document. Cover letters require more customizations than CVs, but there are still some formulas that you can use to simplify the task.

Whether you write your first or 50th cover letter, we can help you. Here you will find everything you need to know to write good cover letters and to hold more job interviews!

Formatting Your Mailing Address

Your cover letter should conform to the standard lettering format and contain some basic information. The good news is that once you've created a cover letter, you'll have a template that you can use for the rest.

The right business letter format contains your contact information at the top of the page. Enter your name, address, phone number and e-mail address.

Skip a line and enter today's date ("January 1

, 2020", not "01.01.20"). Skip another line and enter the contact information of the employer. Start with the name and title of the recruitment manager (if any), followed by the company name and address.

Skip another line and add the salutation ("Dear Sir / Madam [Name]"), or use your full name if you do not know her gender). If you do not know to whom you write the letter, you can use something common, such as "Dear HR Manager". Avoid "who cares," as it sounds outdated. If possible, always use a name – and on the Internet, you can usually easily find out who to send your letter to.

After that, you can start with the letter, which should span about three paragraphs. Then add a formal statement such as "Sincerely," or "Sincerely," followed by your name and signature.

Your cover letter should fit on one page and have a standard font and size (10 to 12 points)). If you find that formatting your letter is a challenge, you can download a template and enter your information like a resume.

Format your letter regardless of the way you create it. Managers hiring staff often throw badly formatted documents without ever reading them.

Writing Your Letter

Now is the time to write your cover letter. While the formatting remains the same for every application, the content of your letter should change. However, this content still follows a formula. You will always need these three sections:

  • Introduction : A successful catch that points the recruitment manager to your potential as a candidate.
  • Body : A paragraph (or two short) behind it Describe your claims with concrete examples of your experience and qualifications.
  • Conclusion : A short summary that suggests the next step for the hiring manager.

The details may change, but the basic information often remains the same when you apply for jobs in the same field. This means that you do not have to write a completely new cover letter for every application. All you need to do is make the right adjustments so that your cover letter is suitable for the job and business in question.

Let's take a closer look at each section.


Give a brief explanation of why you write the letter. Focus on what you bring to the business, not what they do for you. For example, it's technically not wrong to say, "I write because I want to have the position of [Job Title] at [Company Name]." But it's much more powerful to say, "I'd like to apply my unique abilities [industry] as the new [Job Title] at [Company Name]. "

Make sure you specify the title of the position you are applying for. If you have connections to the company, you can mention them by name in this paragraph. Briefly state who you are and why you are suitable for the job. For example, you could mention your relevant major subject at college or your current professional title and years of experience.

The more persuasive your first paragraph is, the more likely it will be for the hiring manager to continue reading. Try to learn one or two interesting details about your skills or qualifications, and use strong words that express your passion. Her goal is to arouse the reader's interest so that she continues to read.


The middle part of your letter highlights details about your work experience that you believe will help you get the job.

You Can Make Sure That This Section Contains Not Just This Information. Instead, take this opportunity to learn more about your accomplishments or explain gaps in your resume.

For example, your resume mentions that you've grown a company's customer base by more than 300 percent. In your cover letter you can explain how you have achieved this. Or your resume has a gap in the work history because you did not have a job for six months. In your cover letter you can mention all the courses you have attended during these six months to prepare for a career transition.

The more accurate you are, the better. Do not say that you are good at customer service. Instead, offer an anecdote about a time when you have shown excellent customer service in a difficult situation. Show why your experience is relevant and how you can help the company you apply to solve its problems.

You should also prove that you've researched the company you're promoting to. Try something like, "I love following the [Company Name] Twitter account, and with my proven social media marketing skills, I'll make sure these posts get a much wider reach."

Of course everything must be in your cover letter Be factual, just like in your resume. Make sure that you are sure that you are talking about it when it comes up during an interview. And as in a resume, you should try to quantify your performance using metrics and numbers wherever possible.


Finally, you can discuss how your experience will help the company achieve its goals. When you feel convincingly informed about your potential as a candidate, you become a call to action. For example, you might say, "I'd like to talk more about what I can do for your online branding. To interview, you can contact me at [your email address]."

Show confidence here and write as if you believe they will contact you. Avoid weak phrases like "I hope to hear from you soon". Instead, remind them why they should hire you and then offer the best way to reach you. You can also offer a link to your portfolio or write patterns as a call to action.

Do not forget to thank the company for dealing with you before completing the letter. Keep your tone confident, but formal and polite. Something simple like "Thank you for your consideration and I look forward to hearing from you" works well as a final sentence.

Editing and Proofreading Your Letter

Now is the time to edit and polish the cover letter. One of the most difficult tasks of this step is to make sure you specify the right tone.

When you write a cover letter for the first time, you should write down the essential information and think about how to pronounce it later. You can even start with an outline and use lists or bullets to organize the details. Make sure that the information is correct.

Try to strike a balance between formality and relativity. Your letter should be authentic and interesting, but talkative and friendly. Try to read it out to see if the words are flowing naturally.

As with a resume, it may also be helpful to add some industry-specific keywords or phrases in this step. Include these terms in your letter, if they fit naturally. If something sounds unnatural or robotic, let it go.

Send your cover letter to some friends, mentors, or family members for feedback. Make the necessary changes and resend the final version so you can search for typos or other errors. Proofreading should be the last step, but do not miss it!

Before sending your polished cover letter with an application, check all names, addresses and dates again. If you use the wrong company name or an incorrect date, your letter is quickly discarded.

Along with your resume, your letter will give you a first impression of a new company. The stronger this impression, the sooner they will ask for an interview. With a little practice you will learn how to find the right tone for a convincing cover letter. And a solid cover letter can often be optimized for multiple applications, which saves time and effort.

But be prepared: If you use these posting tips, the interview calls will likely overwhelm your interview preparation skills with this guide!

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