While Toyota is the world's leading automotive brand, the company is a supporter of augmented reality.
Still, Toyota is bringing the competition to Corolla 2020 with a web-based augmented reality advertising campaign.
Concent's experience with 8th Wall's web-based AR platform is being used to promote US-American banner advertising to Hispanic customers Provided. The campaign is limited to Android devices for the time being, though Conill plans to extend the experience to iOS users later this year.
"This type of execution, without That apps need to be downloaded goes beyond traditional media channels and strengthens Toyota's position as an innovation and technology leader, "said Veronica Elizondo, vice president and group creative director at Conill, in a statement.
In addition to displaying a 3D model of the Corolla in their personal space, users can access hotspots for more information on the vehicle's sunroof, LED headlamps, and 18-inch alloy wheels. Tapping on the virtual vehicle activates appropriate animations, eg. As the opening of the sunroof, the switching on and off of the headlights and the spinning of the wheels. Users can also take pictures of their experiences to share with others.
"We always want to deliver a better vehicle experience to our guests," said Cynthia Tenhouse, vice president of vehicle marketing and communications at Toyota Motor North America. "We're excited to be able to offer you a responsive digital experience that gives consumers the unique opportunity to visualize and connect to Corolla at the push of a button."
The ad campaign is another big win for eighth-place Wall, who has also had advertising experience for Sony Pictures and MillerCoors this year.
"Augmented reality provides a natural and intuitive way to digital content and brands can use them to build a more authentic relationship with their customers, "said Erik Murphy-Chutorian, CEO of 8th Wall. "The web-based AR experience that Conill has created with the Toyota Corolla 8th Wall technology is an example of interactive, comprehensive advertising that can be experienced in the mobile browser and allows the customer to virtually" virtualize "the product integrating its own environment, which not only provides the user with important technical function contexts and visualizations, but also helps them qualify customers before they arrive at the dealership. "
In addition to the Corolla campaign, Toyota has launched the Saatchi advertising company & Saatchi for delivery of AR won ads on mobile websites and Facebook ads via the web-based AR advertising platform from Vertebrae. According to a spokesperson for Vertebrae, the campaign highlights 10 models and highlights key features similar to the Corolla campaign.
Toyota lands with his colleagues on the train (or, if you like, on the car transporter) by jumping into the AR advertisement.
Porche was one of the first brands (automotive industry) or otherwise to release a mobile app that uses ARKit for its Mission E concept, and recently released a new AR app highlighting additional models. BMW not only launched its own AR app, but also sponsored a Snapchat lens for its vehicles.
In the meantime, Kia has early taken over the AR platform from Facebook via Messenger and Magic Leap via the RelayCars app. Both Renault and Nissan chose Star Wars connectivity for their approaches to AR marketing, with former partner Shazam and the latter bringing their experience to their dealerships as opposed to a native app or AR platform for one App download is required, the company is breaking new ground by opting for a web-based AR experience.