With HoloLens and its software-focused offerings, Microsoft continues to make an impact on companies looking to acquire augmented reality, including Toyota Motor Corporation.
Satya Nadella, CEO of Microsoft, told the Nikkei Asian Review that Toyota is now testing the device in its production line.
The company also released a video showing how the automaker implements the implementation device and its Augmented Dynamics 365 suite -Reality apps.
"I was researching AR technologies, then I learned from HoloLens from Microsoft that I was stunned because it enabled us to do things we've never done before," said Kayoto Koichi of Toyota Project Manager for 3D data usage and Head of AR / VR / MR activities for the automotive digital technology company. "For example, to check the film's thickness, it used to take two people a full day to cut paper and stick it to the car, so with HoloLens, one person can do it in two hours, revolutionizing the way we work."
According to Koichi, Toyota is also testing the layout and remote-assist applications for HoloLens. With layout, engineers can determine if devices such as large laser welding machines fit the proposed location. Factory employees can use Remote Assist to call colleagues for help and view their live view.
"HoloLens is more than a technology that displays data, but a device that enables mixed reality," said Koichi. "We are confident that HoloLens will dramatically change the way we work, and we will find more ways to use them."
Should Toyota decide to fully implement HoloLens, the company would partner with Ford, Volvo and Renault Trucks, several major automakers, HoloLens have taken over their design and production processes.
Microsoft has already convinced Chevron of the Dynamics 365 suite of augmented reality apps. Similarly, the aerospace division of the German mechanical engineering group thyssenkrupp and the German auto parts manufacturer ZF Group are among the former users of Apps Layout and Remote Assist for HoloLens.
Nadella also notes that Microsoft has added Japanese construction equipment maker Komatsu and furniture retailer Nitori to its HoloLens customers.
"It does not matter if you're a bank," Nadella said. "Whether you're in the retail or automotive industries, all of them work in the software business and the digital business."
Competing against software vendors like Atheer, DAQRI, RE? FLEKT, Scope AR, Vuforia, Upskill and Ubimax as well as makers of smart glasses like DAQRI, Epson, Google, ODG, Olympus and Vuzix, Microsoft continues to strive to become compete in the competitive environment and win some well-known customers like Toyota the way.