This week, we continued our NR30 series, focusing on the software development industry leaders who provide augmented reality experiences. In other news, two of the current leaders in the production of AR headsets, Microsoft and Magic Leap, pursue multiple industries with their products, as both now seem, keen to make AR headsets for the military.
And while the consumer segment of AR is currently mainly powered by smartphones and tablets, it is the same mobile AR area that is likely to serve as a harbinger for future mainstream wearable-based AR experiences. The latest example comes from Snapchat and Amazon, two companies now building a partnership that could serve as the foundation for Snap's future AR smart glasses.
NR30: The Leaders of Software Development
The 3D Content Tools They are used to create realistic video games, and immersive virtual reality experiences are, for the most part, the same as those used to create augmented reality experiences. As a result, Unity and Unreal are the engines behind most AR apps. As these engines become more sophisticated, ARs are experiencing their ability to turn our world into something fantastic. At the same time, tools emerge that democratize development and make it easy for non-programmers to create AR experiences as easily as they would a PowerPoint or Keynote presentation.
The app developers on this list have shown their understanding of the difficulties involved in balancing the qualities of a good app and applying those attributes to augmented reality. From the apps to the tools developers use to build them, the NR30 software developers, executives, and entrepreneurs make our AR dreams come true …
REALITY BITES: First results for two recent Pokémon GO imitators. Mobile AR Game The Walking Dead: Our World grossed $ 8 million worldwide within two months of its release, while Jurassic World Alive surpassed $ 25 million in gross revenue. While these returns may seem impressive to themselves, remember that Pokémon GO ended its debut year with revenues in excess of $ 1 billion.
Magic Leap, Microsoft Can Manufacture Military AR Headsets
Bidding Documents and Sources Close to the Situation Bloomberg reports that the US Army is requesting technology companies to supply 100,000 headsets at a total cost of approximately $ 500 million, with the first two contract years, a first order of 2,500 units was agreed.
Microsoft has confirmed participation in a pre-bid conference for the US Army's HUD 3.0 project with Booz Allen Hamilton Holding Corp., Lockheed Martin Corp. and Raytheon Co. among the other companies who met with representatives of the army. While Magic Leap was not officially listed among attendees, it is reported that a company listed as MLH with the website "mlhorizons.com" and the same address as Magic Leap participated. As Bloomberg reports, Chosen Realities is a subsidiary of Magic Leap and has filed records to do business as ML Horizons.
In other Magic Leap news, the one in Germany-based Sennheiser announced an official partnership with Magic Leap through the company's "Works with Magic Leap" certification program. Read on to find out how this partnership can improve the already large spatial audio on the Magic Leap One …
REALITY BITES: It looks like Facebook wants to make its own chips for "AR devices." "build The virtual world will mingle all day long. "Facebook Reality Labs, Facebook's AR research arm, is hiring a  Silicon Power / Performance Architect to build processors using computer vision, machine learning and body tracking technologies developed in its proprietary research lab
Microsoft Pitches HoloLens to the Industry About Success Story by Chevron
Four Months After Launching the Latest Productivity For the HoloLens apps, Microsoft has now released a series of compelling practical use case videos that show how The augmented reality device and its apps are helping oil giant Chevron.
In particular, Chevron benefits from the Remote Assist app giving HoloLens users the ability to call remote experts and share their video feed, annotating those viewers and can lead the caller through complex processes.
Continue reading to find out how Chevron b ereits realized " real, measurable results" by the HoloLens …
REALITY BITES: Mobile game developer Telltale Games, the company that plays for Game of licensed thrones The Walking Dead and Guardians of the Galaxy close their doors and face a class action lawsuit for the resulting layoffs. However, the loss of mobile games can be the benefit of mobile augmented reality. Ubiquity6 co-founder Anjney Midha turned to Twitter to invite recently-expelled Telltale talents to join the AR cloud firm's team. His DMs are open!
Snapchat Expands its AR E-Commerce Capabilities with Visual Search for Amazon
Snapchat has officially unveiled its Visual Search service for Amazon, which was tested on Monday.
If the app now recognizes a barcode or matching item, the screen displays a card for that product on Amazon. This card then takes the user to the Amazon website or app to complete the purchase. The visual search will be slowly distributed to different users in the coming days and weeks (if it's not available in your app, check back soon.)
Speaking of Amazon, the company will spend more than $ 100,000 on the Amazon AR / VR Challenge Amazon awarded prizes …